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Michelle PaeMP
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Michelle Pae

@michellepae

I build mission-driven digital products from strategy through launch, growth, and transformation.

United States
Message

What I'm looking for

I'm looking to build mission-driven digital products and organizations where customer insight, AI, product strategy, and cross-functional execution can solve ambiguous, high-stakes problems.

I'm building a peer community at the Center for AI & Democracy and helping mobilize technology leaders through Tech for Democracy to strengthen democratic values.

At MoMA, I led digital products and a multi-year strategy to expand online engagement, create new revenue opportunities including AI products, and make art more accessible worldwide. I built a cross-functional product, design, and engineering team; established user research, agile, and data-driven practices; and expanded AI collaborations with Google and Adobe.

Previously, as COO and Head of Product at The Second Shift, I built the digital platform from the ground up and helped deliver 58% year-over-year top-line growth before its acquisition by Sinecure.

I've also led product and marketing at Planned Parenthood Direct during its COVID-19 telehealth surge, growing app installs 76% and purchases 55% over two quarters. As a co-founder, CPO, and fractional advisor, I help founders turn entrepreneurial visions into market-ready products through product strategy, team building, and go-to-market execution.

Experience

Work history, roles, and key accomplishments

Portfolio logoPO
Current

Contributor

Jan 2026 - Present (7 months)

Worked as Contributor at Portfolio.

Center For AI & Democracy logoCD
Current

Executive Director

Jan 2026 - Present (7 months)

The Center for AI & Democracy is a peer community for people using AI in the fight for democracy.

Tech for Democracy logoTD
Current

Founding Member

Jan 2026 - Present (7 months)

We’re technologists, investors, and operators building a counterweight to the growing influence of tech oligarchs.
We believe the future is being written by the wrong people, and our goal is to mobilize tech leaders who share our democratic values to engage in the political process.

Check us out at techfordemocracy.org and join in if our mission speaks to you.

New Museum of Contemporary Art logoNA
Current

NEW INC Mentor

Jan 2025 - Present (1 year 7 months)

Worked as NEW INC Mentor at New Museum of Contemporary Art.

Independent Consultant logoIC
Current

Fractional CPO

Jan 2010 - Present (16 years 7 months)

Serve as a trusted advisor to early-stage founders, specializing in transforming entrepreneurial visions into market-ready digital products. I partner with founders to navigate the critical 0->1 phase, providing hands-on guidance across product strategy, team building, and go-to-market execution.

Core expertise:

— Product strategy and roadmap development
— Technical and design talent acquisition

The Museum of Modern Art logoTA

Head of Digital Products

Jan 2022 - Jan 2026 (4 years)

Leading digital innovation initiatives at the intersection of art, technology, and user experience to enhance the museum's global online presence and visitor engagement, advancing MoMA's mission of making art accessible to audiences worldwide.

Key achievements:

— Architected and currently executing a multi-year digital strategy focused on expanding online engagement and creating new revenue oppo

Planned Parenthood Direct logoPD

VP Product & Marketing

Jan 2020 - Jan 2021 (1 year)

Lead Product, Data and Marketing Teams through high-growth response to Covid-19.

— Created strategic marketing plan and product roadmap to maximize app usage through the surge in telehealth.
— Achieved 76% growth in app installs and 55% in purchases over two quarters.
— Developed 3-year plan to modify product offering, change fee structures and increase performance across multiple KPIs.

The Second Shift logoTS

Chief Operating Officer & Head of Product

Jan 2017 - Jan 2020 (3 years)

The Second Shift is a talent marketplace focused on providing flexible, high-value job opportunities for women professionals. Acquired by Sinecure

Lead business strategy, goal setting, hiring, and general management.
— Achieved 58% top line growth Y-O-Y.

Responsible for building and managing the digital platform from the ground up, including product vision and roadmap, creative direction, design

RealDirect logoRE

Co-Founder

Jan 2009 - Jan 2012 (3 years)

RealDirect was a venture-backed real estate platform and brokerage that enabled more effective and efficient residential real estate transactions using a suite of digital and data-driven tools. Acquired by Zillow.

IAC logoIA

VP, Product, Pronto

Jan 2007 - Jan 2009 (2 years)

Worked as VP, Product, Pronto at IAC.

Seevast logoSE

VP, Product

Jan 2004 - Jan 2007 (3 years)

Worked as VP, Product at Seevast.

R/GA logoRG

Interaction Designer

Jan 2004 - Jan 2004 (0 months)

Worked as Interaction Designer at R/GA.

Shopping.com logoSH

Director, Product Management

Jan 1999 - Jan 2003 (4 years)

Worked as Director, Product Management at Shopping.com.

Education

Degrees, certifications, and relevant coursework

BC

Barnard College

Bachelor of Arts - BA, Russian Studies

PA

Phillips Academy

High School

Barnard College logoBC

Barnard College

Bachelor of Arts, Russian Studies

Bachelor of Arts in Russian Studies from Barnard College.

Tech stack

Software and tools used professionally

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