Open to opportunities

Michel Georgy

@michelgeorgy

Message

I turn consumer, customer and market evidence into product, pricing, marketing and operational decisions.

Kuwait

Message

What I'm looking for

I’m looking to lead consumer, customer and market insights that shape product, pricing, marketing and operational decisions, while building effective research programmes and turning evidence into action.

At ABYAT Megastores, I lead the regional consumer and market insights agenda across Kuwait, Saudi Arabia, Qatar and the UAE. I design Brand Health and end-to-end CX trackers, lead competitive intelligence, and translate evidence into commercial decisions.

Across ABYAT, M.H. Alshaya and Ipsos, I’ve led mixed-method research, Voice of the Customer programmes, segmentation and executive reporting for retail and service businesses. My work has improved reporting efficiency, feedback response times and campaign ROI while supporting growth, stronger customer experiences and actionable decisions.

Experience

Work history, roles, and key accomplishments

Current

Consumer & Market Insights Manager

Current

Abyat Megastores

Jun 2022 - Present (4 years 3 months)

Lead the regional research agenda across Kuwait, Saudi Arabia, Qatar and the UAE, reporting to the Chief Marketing Officer. Oversee brand health tracking, CX measurement, and competitive intelligence to inform strategic decisions.

CX Competitive Intelligence Market Research Stakeholder Management Tableau Data Visualization

Market Research Team Leader

Abyat Megastores

Jun 2018 - Jun 2020 (2 years)

Managed end-to-end research delivery, from design to vendor selection and executive reporting. Redesigned the Voice of the Customer programme, reducing feedback response time by 30% and increasing actionable insights by 25%.

Market Research Vendor Management Voice Of Customer Data Analysis Team Leadership

Customer Experience Specialist

M.H. Alshaya Co.

Feb 2016 - May 2018 (2 years 3 months)

Designed and delivered regional mixed-method research across MENA, covering customer satisfaction, brand equity, and segmentation. Managed the regional Voice of the Customer initiative and external research agencies.

Market Research Customer Experience Segmentation Vendor Management Executive Reporting

Research Account Manager

Ipsos

Oct 2013 - Jan 2016 (2 years 3 months)

Managed a portfolio of research accounts across automotive, telecommunications, banking, and food service. Led end-to-end multi-country research programmes, reducing project turnaround time by 10%.

Market Research Client Management Project Management Quantitative Research Qualitative Research

Research Account Executive

Ipsos

Oct 2011 - Oct 2013 (2 years)

Coordinated day-to-day delivery of quantitative, qualitative, and observational research studies. Developed questionnaires and interview guides, supported fieldwork quality control, and prepared client-ready reports.

Market Research Questionnaire Design Data Analysis Client Reporting

Education

Degrees, certifications, and relevant coursework

IE Business School

Master of Business Administration, Strategy

2024 - 2025

Grade: 3.8

Activities and societies: Selected Global Network for Advanced Management coursework: Omnichannel Strategy - Pontificia Universidad Catolica de Chile (2024); Managing Errors in Organizations - ESMT Berlin (2025); Digital Marketing Strategy - HEC Paris (2025)

Master of Business Administration in Strategy with a GPA of 3.8, graduating in the top 20% and honored by Beta Gamma Sigma.