Michele Lewis-Smith

Freelance graphic designer and owner creating logos, marketing materials, signage, and print collateral for clients. Manages client communication, project timelines, and revisions, preparing artwork for print and digital use.

Designed artwork for signage, banners, business stationery, labels, and decals. Created logos, icons, and complete brand identity guides, selecting colour palettes, typography, and visual styles for client projects.

Designed large-format signage, decals, labels, and business stationery. Produced social media graphics, web banners, and digital advertising assets, handling prepress and output on large-format printers.

Designed signs, banners, flyers, labels, office stationery, and newspaper advertisements. Consulted with customers on design needs, prepared quotes, and produced custom T-shirts using heat-press vinyl techniques.

Managed daily operations of a graphics and copy-service centre, including production, inventory, merchandising, and store maintenance. Drove sales and profitability while maintaining a customer-service-oriented environment.

Managed day-to-day project operations and scope, ensuring on-time completion. Trained staff on design software and materials, and coordinated sign and banner installations at client sites.

Created sales and service quotes and invoices, supporting daily business operations. Balanced design work with front-line customer service, ensuring deadlines were met.

Team leader for advertising layouts, assisting traffic personnel with ad placement. Provided design and administrative support to the marketing department.

Designed annual reports, office stationery, monthly magazines, shelf-talkers, and calendars. Produced process negatives of finished artwork and black-and-white photographs.

Apprenticed under an experienced graphic artist, gaining hands-on design experience.

Completed a certificate in Data Entry Tools & Techniques in 2025.

Completed an online course in Principles of Financial Accounting from 2021 to 2022.

Earned an LCCI Group Diploma in Marketing, Public Relations & Advertising in 1999.

Earned an ICM Diploma in Management & Administration in 1996.

Studied Commercial Art and Graphic Design from 1990 to 1991.

Earned a Computer Literacy Certificate in 1991.

Completed GCE and CXC Ordinary Level Examinations from 1981 to 1989.

Completed GCE and CXC Ordinary Level Examinations from 1981 to 1989.