I've led buying, category strategy, and brand partnerships at TYPEYOURSKIN, owning budgets, forecasts, Open-to-Buy, assortment, margin, stock, and e-commerce launches.
At NUMA Boutique, I managed seasonal buying across womenswear and menswear, built the e-commerce site, and increased category profitability by 22% and sell-through by 30%.
At Timinis Boutiques, I managed approximately EUR 2M per season across four stores, e-commerce, and Farfetch. I modernised assortments, improved sell-through by 35%, supervised buyers, and led Farfetch onboarding that contributed to 40% online revenue growth.
I've also founded an independent womenswear label, managing sourcing, production, costing, margin, and wholesale presentation. I bring hands-on experience building international brand relationships, negotiating exclusivity, and using SKU-level trading to drive profitable growth.
