Michael Edelnant

Designed and built an Apple Vision Pro guided tour and contributed to spatial interaction R&D in Unity and Reality Composer, conducting accessibility research. Rebuilt Applied Human-Computer Interaction and designed two new UX courses, teaching up to 5 sections of 20-25 students per term.

Created animated visual targets and interactive prototypes that guided engineering implementation. Wrote and reviewed technical documentation and ran design ops across concurrent product workstreams.

Built the front-end alongside a full-stack developer, including REST API integration, and shipped to beta users in four-week live release cycles. Defined information architecture and user flows for five core product surfaces, including real-money buy and sell flows.

Built and maintained the game's shared design system and assisted with implementing screens directly in Unity. Ran remote playtests and user research during soft launch, revising UI against retention, conversion, and onboarding metrics.

Kicked off the play-call redesign and carried it through concept, prototyping, and play testing; the gameplay UX team shipped it as a headline next-gen feature of Madden NFL 21. Owned HUD design for The Yard, an all-new game mode.

Owned product design and visual identity for HypSports from day one, shipping on iOS, Android, and Facebook to 220K+ Google Play installs with a 4.36 average rating. Owned UX and UI for Collections and supported front-end implementation in Unity and web clients.

Designed product experiences for FanDuel's fantasy sports platform.

Designed web experiences for clients at SoftRock.

Owned UI design for SportVU player tracking and the ICE analytics platform, data visualization tools that presented large, complex data to professional teams as adoption grew from 4 to all 30 NBA teams. Designed and built white-label, embeddable products deployed across partner web platforms for clients including the PGA, NBC, and Fox Sports.

Designed and scripted UI across Xbox 360, PS3, and Wii, from interface work on Madden 08 to lead UI on NFL Tour.

Studied Fine Arts, Graphic Design, and Illustration at Western Illinois University.

Studied Fine Arts, Graphic Design, and Illustration at the American Academy of Art.

Bachelor of Science in Mobile Development from Full Sail University.

Associate of Science in Digital Media from Full Sail University.