Open to opportunities

Rosie Way

@rosieway

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Experienced product designer specializing in consumer product design.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and innovation, where I can contribute to impactful design projects and continue to grow professionally.

With over 6 years of experience in designing end-to-end consumer products, I have successfully led cross-functional teams from concept through launch and iteration in fast-paced environments. My expertise lies in creating compelling visual stories and developing innovative solutions that align user needs with business goals.

At Disney, I played a pivotal role in building the #1 U.S. fantasy sports mobile/web app, driving significant revenue growth and user engagement. I am passionate about mentoring fellow designers and enhancing team skills through workshops and collaborative design critiques.

Experience

Work history, roles, and key accomplishments

Current

Lead Creative Product Designer

Current

Freelance

May 2025 - Present (2 months)

Specialized in 0 to 1 product design and branding strategy across AI, wellness, and e-commerce industries. Led cross-functional teams from concept through launch and iteration in fast-paced environments.

Product Design Brand Strategy AI Wellness Cross Functional Team Leadership Figma

Product Designer II

Disney

Jan 2022 - Present (3 years 6 months)

Built the #1 U.S. fantasy sports mobile/web app (iOS & Android) for 13M+ users at ESPN Fantasy, driving agile, sprint-style design. Led ESPN Fantasy ad experience from concept to launch, delivering $10M+ revenue and 8.3% YoY user activity growth.

Mobile App Design Web App Design Agile Methodologies Design Systems User Research Prototyping Mentorship

Lead Product Designer

Freelance

Jul 2019 - Present (6 years)

Led Product, UX, and UI design for clients including Google, Tombras, LeMond, Focus 360, Buyzooka, and Taelor. Shipped products from 0 to 1 in various industries including e-commerce, wellness, and healthcare.

Product Design UX Design UI Design Ecommerce Healthcare AI Sports Education Real Estate VR Staging Chrome Extension development

Consultant

H&L Management Consultants

Feb 2017 - Present (8 years 5 months)

A consulting firm delivering recruitment solutions to TSMC, EPAM Systems, Bosch, Micron, and Ubiquiti. Led optimized UX of internal CRM handling 30K+ records across global teams.

Consulting CRM Management Data Management

Education

Degrees, certifications, and relevant coursework

University of Antwerp

Exchange Program, Political & Social Science

Participated in an exchange program focusing on Political & Social Science. Gained international academic experience and broadened understanding of global social structures.

National Chiao Tung University

MS, Mass Communication

Completed a Master of Science degree in Mass Communication. Developed expertise in communication theories, media production, and research methodologies.