Open to opportunities

Merlyn Martin

@merlynmartin

Message

Marketing specialist driving on‑premise activations, key account growth, and team leadership.

India

Message

What I'm looking for

I seek roles focused on on‑premise and experiential marketing where I can lead teams, manage key accounts, and drive brand visibility through strategic activations.

I am a marketing professional with 6+ years of experience delivering on‑premise and experiential activations across high‑footfall premium environments. I have led large account portfolios—managing 350+ key accounts in Gujarat—mentored teams, and executed consumption‑led campaigns that improved placement, visibility, and repeat trial.

My work blends strategic brand positioning with hands‑on execution: I deliver content integrations at owned and partner events, collaborate cross‑functionally with sales and regional teams, and support program administration and business development initiatives. I am results‑oriented, people‑focused, and committed to driving measurable business impact through well‑executed experiential marketing.

Experience

Work history, roles, and key accomplishments

Current

On Premise Marketing Manager

Current

Red Bull

Jun 2022 - Present (4 years)

Lead on‑premise marketing across Gujarat, managing 350+ key accounts and a team of 7 to improve brand placement, visibility, and consumption through targeted activations and event integrations.

Account Management Brand Activation Team Leadership Event Marketing Cross Functional Collaboration Performance Tracking

Business Development Executive

Poddar Wellness

Jun 2021 - Dec 2022 (1 year 6 months)

Supported partnerships, outreach, and client onboarding initiatives to grow wellness program uptake and partner engagement.

Outreach Client Onboarding Sales Support Relationship Management Lead Generation CRM

Program Support Associate

Reliance Foundation

Jan 2022 - Jun 2022 (5 months)

Supported elite youth athlete programs and managed administrative tasks to ensure smooth program delivery and participant support.

Program Administration Event Logistics Reporting

Team Lead - Student Marketeer

Red Bull

Jun 2016 - Dec 2019 (3 years 6 months)

Executed student-focused marketing activations and on-ground trials to drive product trial and brand engagement across campuses.

Campus Marketing Activation Team Coordination Event Operations

Customer Service Representative

Decathlon

Jun 2015 - Jun 2016 (1 year)

Delivered end-to-end customer support on the retail floor, managing product guidance, issue resolution, and service operations in a high-footfall environment.

Customer Service Retail Operations Product Knowledge Client Communication