Open to opportunities

Anjali Roy

@anjaliroy

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Marketing professional skilled in data-driven strategy, customer engagement, and business development.

India

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What I'm looking for

I seek a marketing role where I can combine data analysis and customer engagement to drive growth, collaborate cross-functionally, and take on increasing responsibility.

I am a marketing professional with a strong foundation in business development, customer engagement, and event coordination. I leverage data analysis and visualization to inform strategic, insight-driven marketing initiatives.

My recent roles include Marketing Head, Customer Success Specialist, and Business Development Executive where I led communication initiatives, drove lead generation, and optimized campaign performance. I have hands-on experience organizing events and managing client and partner relationships to expand market reach.

I am proficient in SQL, Excel (PivotTables), Google Sheets, and Power BI, and I use these tools to analyze marketing and operational data, build dashboards, and support strategic planning. I have earned certifications in Microsoft Power BI Data Analysis and Google Data Analytics.

I am collaborative and results-oriented, with a track record of top-performer recognition, mentoring teammates, and aligning sales, product, and marketing efforts to improve retention and acquisition outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Head

V. Venue Partner

Jan 2025 - Apr 2025 (3 months)

Led marketing initiatives and managed communications to boost brand visibility and audience engagement; organized and analyzed marketing and operational data to inform strategic planning and campaign optimization.

Marketing Strategy Data Analysis Power BI Excel Campaign Optimization Stakeholder Management

Customer Success Specialist

Infinity Learn

Jan 2024 - Mar 2024 (2 months)

Managed client communications and ensured consistent brand experience across channels, using feedback and engagement insights to inform retention and marketing strategies.

Customer Success Client Relationship Management Cross Functional Collaboration SQL Excel Communication

Business Development Executive

Technook Edtech Private Limited

Sep 2022 - Oct 2023 (1 year 1 month)

Drove lead generation and outreach to support customer acquisition, achieved top-performer recognition through conversions, and mentored new hires to improve campaign effectiveness and sales-marketing alignment.

Lead Generation Outreach Performance Coaching CRM Data Analysis Campaign Execution

Intern - Operations

Bihar State Tourism Development Corporation

Feb 2022 - Jul 2022 (5 months)

Supported front office, admin, and travel & trade units and coordinated logistics for the large-scale Bihar Diwas 2022 event, improving operational readiness for the program.

Operations Support Coordination Customer Service