Mercy kamau
@mercykamau3
Social media manager and content marketer with 4+ years driving brand storytelling and community engagement.
What I'm looking for
I’m a creative, results-driven Social Media Manager & Content Marketer with 4+ years managing digital content across B2B and B2C. I focus on brand storytelling, community engagement, and turning audience insights into better-performing posts.
In my recent roles, I’ve managed B2B LinkedIn content, built thought-leadership and newsletter-driven engagement, and created brand-aligned content for platforms like LinkedIn, Facebook, and Instagram. I also handle content calendars, reels/captions, and follower interaction plans designed to grow visibility and engagement.
I bring a strong performance and optimization mindset—analyzing metrics, adjusting content strategies, and strengthening messaging consistency across digital touchpoints. I’ve also supported ad campaign creation and built community rapport through tailored, on-brand storytelling.
Beyond social media, I’ve worked as a content writer for B2B manufacturing and technology topics, collaborated with editorial teams on publishing schedules and SEO keywords, and produced luxury and pop-culture news content. I’m certified in Meta Social Media Marketing, Google Digital Marketing Fundamentals, and HubSpot Content Marketing.
Experience
Work history, roles, and key accomplishments
Social Media Representative
Prioritize Your World
Jan 2024 - Jan 2025 (1 year)
Developed Instagram and Facebook reels and curated inspirational mental health content. Managed engagement analytics and performance, designed ad campaigns, and maintained consistent brand messaging and tone.
Content Writer (B2B Editorial)
Today India
Jan 2024 - Jan 2025 (1 year)
Wrote B2B manufacturing and technology-focused articles, news, and interviews. Collaborated with editorial teams on publishing schedules, SEO keywords, and sponsored stories using content tools and templates.
Social Media Manager
Aesthetic Medicine India
Jan 2024 - Jan 2025 (1 year)
Handled Facebook, Instagram, and LinkedIn with a focus on beauty, wellness, and skincare. Built content calendars and created branded reels and captions, supporting B2B/B2C follower interaction plans and community growth.
Social Media Manager
Panoptic Solutions Education
Jan 2023 - Jan 2025 (2 years)
Managed B2B LinkedIn content, newsletters, and thought leadership posts to drive engagement. Created and scheduled brand-aligned content and optimized posts using performance metrics and audience insights.
Luxury Content Writer
FCI London
Jan 2020 - Jan 2023 (3 years)
Delivered high-quality website and social content for a luxury interior design brand. Wrote brand copy, service descriptions, and interior trend articles in a refined tone.
Celebrity News Writer
FactsWOW
Jan 2019 - Jan 2021 (2 years)
Researched and wrote celebrity and pop culture news articles. Used trending topics to support website traffic and reader engagement.
Freelance Content Creator
Upwork
Jan 2017 - Jan 2019 (2 years)
Worked with multiple clients on social media management, blog writing, and brand storytelling. Created digital marketing plans and content for small businesses and personal brands.
Education
Degrees, certifications, and relevant coursework
Bachelor of Marketing
Bachelor of Marketing, Marketing
Pursuing a Bachelor of Marketing degree (institution and start date not specified).
Meta
Meta Social Media Marketing Certificate, Social Media Marketing
Completed a Meta social media marketing certificate (year provided; course details not specified).
HubSpot
HubSpot Content Marketing Certificate, Content Marketing
Completed a HubSpot content marketing certificate (2019).
Google Digital Marketing Fundamentals, Digital Marketing
Completed Google Digital Marketing Fundamentals (year not specified).
Availability
Location
Authorized to work in
Job categories
Skills
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