Open to opportunities

Mercedes Cusick

@mercedescusick

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Experienced Traffic and Resourcing Specialist optimizing marketing workflows.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my project management skills in a collaborative environment, focusing on innovative marketing strategies and team development.

I am an experienced Traffic and Resourcing Specialist with a strong track record in streamlining workflows and optimizing resources to drive successful multi-platform marketing campaigns. My expertise lies in coordinating cross-functional teams to execute projects efficiently, ensuring that all aspects of marketing are aligned and effective.

During my tenure at Vistra, I successfully managed workflow across multiple platforms, leading to significant improvements in project turnaround times. I developed comprehensive marketing plans tailored to client needs and collaborated daily with internal teams to refine strategies. My role involved meticulous project coordination, resource management, and quality assurance, ensuring that all deliverables met high standards and client expectations.

With a background in managing direct mail projects and experiential marketing campaigns, I have honed my skills in client collaboration, budget management, and effective communication. I thrive in dynamic environments where I can leverage my project management skills to deliver impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Traffic and Resourcing Specialist

Vistra

Jan 2021 - Present (4 years 6 months)

Managed workflow for cross-functional teams, overseeing creative design, paid advertising, social media, digital marketing, email campaigns, web design, and video production, which improved project turnaround times. Coordinated comprehensive marketing plans across multiple platforms, tailored to client needs, and collaborated daily with internal teams to refine strategies.

Workflow Management Project Coordination Resource Management Quality Assurance Budget Management Direct Mail Inventory Management

Shift Lead

Tijuana Flats

Jan 2015 - Present (10 years 6 months)

Cooked on the line, restocked inventory, managed staff, and provided leadership. Developed and trained team members, and managed closing and opening duties.

Inventory Management Staff Supervision Leadership Training And Development Opening Procedures Team Collaboration Food Preparation Customer Service

Manager

Tijuana Flats

Jan 2015 - Present (10 years 6 months)

Managed teams by communicating, coaching, motivating, and building sales, while leading Front of House and Back of House teams in optimizing service, operations, inventory, and cost controls. Focused constantly on labor, food, supply, and repair costs, ensuring every shift was managed properly using operational tools.

Team Management Operations Management Inventory Control Cost Control Staff Training Customer Service Leadership Food Safety Quality Control

Education

Degrees, certifications, and relevant coursework

University of South Florida (USF)

Bachelors in Integrated Public Relations and Advertising, Integrated Public Relations and Advertising

Graduated with a Bachelor's degree in Integrated Public Relations and Advertising. Focused on developing comprehensive marketing and communication strategies.