Melissa User

Grew an Instagram account from 300 to 20,000+ followers in under six months by developing a consistent visual system, content strategy, and three-posts-a-week publishing rhythm.

I design social content, Meta Ads, UGC-style video, and email campaigns that do more than look good: they stop the scroll, build the brand, and move the metric. At Pattern Couture, I increased average Reel views from around 300 to 5,000 and improved ad click-through rates from around 1% to over 5% through ongoing creative testing.

I’ve edited 80+ UGC ads in CapCut and built a transcribed clip library that reduced editing time per ad from one hour to under 20 minutes. I’ve also planned and designed 50+ Klaviyo and MailerLite email campaigns, helping lift open rates from 30% to 60%.

Alongside freelance work, I teach at the Facultad de Arquitectura, Diseño y Urbanismo at the Universidad de Buenos Aires. I’m open to freelance projects and agency collaborations.