Florencia Urrutia Alonzo

Designs advertising creatives for Meta Ads and Google Ads campaigns across multiple brands. Produces audiovisual content through editing and motion graphics, and defines audience segmentation and marketing strategy per campaign.

Fully redesigned the brand's website, from research through implementation. Developed wireframes and functional prototypes applied to the final product.

Taught courses in the Image Consulting program. Trained students in building visual identity and communicating messages through photography and video.

Led the marketing area, creating content for the website, social media, and the brand's physical location. Produced and edited video, graphic design assets, product photography, and image editing.

Created the brand's branding and designed the social media visual line, flyers, and advertising banners. Planned and implemented a digital presence strategy aimed at improving positioning against competitors.

Designed the brand's graphic materials for national and international markets. Developed the brand identity plan and social media presence strategy, expanding the client portfolio.

Pursued a degree in Industrial Design, focusing on design principles and product development.

Completed a course in UX/UI Design, covering user experience and interface design principles.

Completed a course in Image Consulting, focusing on visual identity and personal branding.

Completed a course in Fashion Production & Styling, covering fashion production and styling techniques.

Completed a certification in Digital Marketing, Community Management & Advertising, covering social media marketing and ad strategies.