Open to opportunities

Melanie Flores

@melanieflores1

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Social Media Strategist driving full-funnel growth with paid media and AI marketing.

Zimbabwe

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What I'm looking for

I’m looking for a remote-friendly team where I can own full-funnel social and paid media—optimizing Meta/Google campaigns, building data-driven content, and applying AI-assisted workflows to improve ROAS/CPA and scalable growth.

I’m a Social Media Strategist and Paid Media Specialist with 7+ years managing full digital presence for U.S.-facing B2B firms and e-commerce brands. I build and optimize end-to-end campaigns that connect content, performance, and measurable results.

In my role at Monahan Mijares CPA, I’ve managed multiple accounts simultaneously across B2B and e-commerce verticals, driving video and organic growth while running performance campaigns aligned to lead generation goals. I built a YouTube channel from zero to thousands of subscribers across 66 videos and supported bilingual (EN/ES) content strategy across LinkedIn, Instagram, and YouTube.

I also founded and manage Mela Fiori C.A., where I built the brand’s complete digital presence from zero—growing Instagram to over 9,600 followers in 60 days and scaling reach with Meta Ads on a lean budget. My TikTok strategy delivered viral-level views through organic storytelling and year-over-year engaged-audience growth.

I’m specialized in data-driven optimization, marketing automation, and AI-assisted content creation, including prompt engineering and automation workflows. With my HubSpot Social Media certification and AI-focused training, I bring a practical, ethical approach to modern marketing that turns strategy into sustained performance.

Experience

Work history, roles, and key accomplishments

Current

Founder & Social Media

Current

Mela Fiori C.A.

Jan 2022 - Present (4 years 5 months)

Built an e-commerce floral brand’s complete digital presence from zero, growing Instagram to 9,600+ followers within 60 days. Developed full-funnel content and ran Meta Ads and TikTok strategy, including viral-level performance on organic content and WhatsApp/Instagram DM automation.

Instagram Ads TikTok Strategy Social Media Growth Respond.Io Automation WhatsApp Business Marketing E commerce Marketing Community Management

Current

Social Media Strategist

Current

Monahan Mijares CPA

Feb 2019 - Present (7 years 4 months)

Managed full digital presence for a U.S.-facing B2B accounting/tax firm, building a YouTube channel from zero to 7,430 subscribers across 66 videos and growing engagement by 113%. Led performance campaigns on Google Ads and Meta Ads, achieving strong efficiency such as ~$0.04 CPC alongside lead-gen aligned targeting.

Social Media Strategy Content Marketing Meta Ads Google Ads LinkedIn marketing YouTube Growth Mailchimp Google Analytics

Bilingual Administrative Assistant

Consolato Generale d'Italia

Jan 2018 - Oct 2018 (9 months)

Provided comprehensive administrative support in a diplomatic environment, leveraging bilingual Spanish/Italian communication to coordinate day-to-day tasks and documentation.

Bilingual Communication Administrative Support Scheduling coordination