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Meki Kilalile

@mekikilalile

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AI Marketing Intelligence Expert specializing in strategic business growth.

Tanzania

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in AI and marketing technology to drive business growth and innovation within a forward-thinking organization.

I am a results-driven marketing professional with extensive expertise in AI-enhanced marketing systems and data-driven business intelligence. My career has been marked by a proven track record of transforming marketing operations into predictable revenue engines through cutting-edge technology integration and strategic optimization. I thrive on leveraging AI and marketing technology to drive significant business growth and enhance customer experiences.

Throughout my career, I have achieved remarkable milestones, including the development of an AI-powered lead scoring system that resulted in a 280% increase in qualified leads and the implementation of a marketing automation architecture that reduced customer acquisition costs by 45%. My experience spans various roles, from leading comprehensive revenue optimization initiatives to spearheading marketing transformations for fintech companies, all while focusing on data-driven decision-making and performance optimization.

Experience

Work history, roles, and key accomplishments

Current

Revenue Leak Expert

Current

RevenuLeakFix

Jul 2024 - Present (1 year)

Led comprehensive revenue optimization initiatives for international clients, delivering measurable business transformation through strategic consulting and implementation services. Transformed spreadsheet-based businesses into scalable, automated systems and implemented retention strategies recovering $100K-500K annually for clients.

Strategic Consulting Business Transformation SEO Lead Leak Detection

Head of Marketing

AzamPesa

Aug 2024 - Present (11 months)

Spearheaded comprehensive marketing transformation for a leading fintech company, driving strategic initiatives across digital channels and customer acquisition. Led end-to-end marketing strategy transformation, aligning initiatives with business growth objectives and implemented data-driven decision-making processes across all marketing functions.

Digital Marketing Strategy Campaign Management Performance Analytics Team Leadership Customer Acquisition Data Driven Decision Making

AI Marketing Strategist

Independent Consultant

Apr 2024 - Present (1 year 3 months)

Provided cutting-edge AI-enhanced marketing intelligence and strategic consulting services to international clientele, focusing on automation and predictive analytics. Developed AI-powered marketing intelligence systems for enhanced decision-making and implemented marketing automation solutions.

AI Marketing Strategic Consulting Marketing Automation Predictive Analytics AI Systems Campaign Optimization

Digital Marketing Manager

Rugare Gomo

Apr 2024 - Present (1 year 3 months)

Managed comprehensive digital marketing operations for an Australian-based client, delivering strategic marketing solutions across international markets. Executed multi-channel digital marketing strategies across diverse international markets and implemented advanced marketing automation systems.

Digital Marketing Operations Strategic Marketing Multi channel Marketing Marketing Automation Performance Tracking Campaign Management International Marketing

Marketing Evaluator & Google Ads Manager

AzamPesa

Feb 2024 - Present (1 year 5 months)

Designed and executed sophisticated Google Ads campaigns leveraging psychological triggers and data-driven insights to maximize conversion rates and ROI. Developed psychologically-grounded advertising strategies from concept through execution and implemented advanced campaign optimization techniques.

Google Ads Conversion Rate Optimization Performance Analysis Strategic Planning Data Insights Campaign Optimization

AI Data Annotation Specialist

DataStich

Feb 2024 - Present (1 year 5 months)

Specialized in high-precision data annotation and labeling for AI model training, focusing on marketing data and customer intelligence applications. Annotated and labeled complex marketing datasets for AI model training with 99%+ accuracy and developed quality assurance protocols for data integrity.

Data Annotation Data Labeling AI Training Quality Assurance Data Integrity

Education

Degrees, certifications, and relevant coursework

University of Illinois at Urbana-Champaign

Certificate, Digital Marketing

Activities and societies: HubSpot Marketing Hub Software Certification, Google Analytics 4 (GA4) Certification, Google Ads Certification, IBM AI Marketing, Tableau Desktop Specialist, Make Foundation Certification

Completed a comprehensive program covering digital marketing fundamentals, analytics, and strategic implementation across multiple channels. Gained expertise in various digital marketing aspects.