Joseph Kaby

I am a seasoned digital marketing professional with extensive experience in media buying, specializing in driving growth and optimizing performance across various industries, including e-commerce, health and fitness, solar, and HVAC. My career highlights include managing high-budget ad campaigns and delivering outstanding results that help brands achieve their marketing goals and maximize their return on investment.

At OIB Media, I oversee all campaign strategies for Facebook and Google Ads, ensuring alignment with client goals while maximizing ROI. My strategic approach has led to significant improvements in lead conversion rates and reductions in cost per acquisition. I thrive in collaborative environments, providing leadership and guidance to my media buying team, and I am passionate about leveraging data-driven insights to enhance campaign effectiveness.

Previously, I played a pivotal role in establishing Double X Digital, where I successfully managed over 20 media buying campaigns, significantly increasing lead conversion rates and reducing CPA. My expertise in advanced targeting and optimization techniques has consistently driven results for high-spending clients, demonstrating my commitment to excellence in digital marketing.