Open to opportunities

Mehedi Abir

@mehediabir

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Brand & Marketing Manager driving data-led growth in FMCG and F&B through AI-powered campaigns.

Bangladesh

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What I'm looking for

I’m looking for a Brand & Marketing role in FMCG/F&B where I can drive measurable revenue growth, lead cross-functional teams, and build data-driven brand strategies—using AI-powered creative to accelerate campaign execution and engagement.

I’m a results-driven Brand & Marketing professional with hands-on experience in FMCG and F&B, focused on measurable growth. At PRAN-RFL Group, I drove 1000% year-over-year business growth as Sub-Assistant Brand Manager (Acting Head of Marketing) and earned Best Employee of the Month (Feb 2025).

I build strategy and execution systems—from Annual Business Plans using the Job-to-Be-Done framework to campaign rollouts that improve revenue-expense tracking. I lead cross-functional brand teams (6 Brand Managers), deliver AI-powered creative assets to accelerate engagement, and strengthen brand operations through SOP optimization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant (Goodybro)

Current

Goodybro

Nov 2025 - Present (7 months)

Supported the launch of Goodybro’s Winter Collection by coordinating PR and marketing activities.

FMCG Marketing F&B Marketing Campaign Planning Content Strategy Market Analysis Project Management Sales Growth

Current

Marketing Consultant (Walima)

Current

Walima

Nov 2025 - Present (7 months)

Supported marketing and PR activities for Walima, a matrimonial site launch, including coordination of go-to-market efforts.

Campaign Planning Content Strategy Market Analysis Project Management Sales Growth F&B Marketing FMCG Marketing Team Leadership

Current

Marketing Consultant (Baby Cafe)

Current

Baby Cafe NYC

Nov 2025 - Present (7 months)

Helped launch Baby Cafe in New York City and developed marketing plans and content strategy to support growth.

Campaign Planning Content Strategy Digital Campaigns Market Analysis Project Management Team Leadership Sales Growth

Current

Marketing Consultant (Ikigai)

Current

Ikigai Day Care

Nov 2025 - Present (7 months)

Created marketing plan and content strategy for Ikigai Day Care to support ongoing brand growth.

Content Strategy Campaign Planning Digital Campaigns Market Analysis Project Management Team Leadership Sales Growth

Sub-Assistant Brand Manager

Pran-Rfl Group

Jun 2024 - Nov 2025 (1 year 5 months)

Drove 1000% year-over-year business growth as acting Head of Marketing and was awarded Best Employee of the Month (Feb 2025). Developed the annual business plan using a Job-to-Be-Done framework and led a team of 6 Brand Managers to accelerate campaign execution with AI-powered creative assets.

Brand Management FMCG Marketing F&B Marketing Sales Growth Jobs To Be Done Framework P&L management Team Leadership Campaign Planning

Management Trainee Officer

Pran-Rfl Group

Oct 2023 - May 2024 (7 months)

Supported brand and marketing operations by conducting dealer satisfaction assessments and field inspections. Assisted with SOP implementation, brand operations, and product strategy for the PRAN-RFL Group.

Brand Operations Product Strategy Dealer Satisfaction Assessments Project Management Market Analysis Team Leadership Campaign Planning

Sales Intern

Berger Paints Bangladesh Ltd.

Sep 2023 - Oct 2023 (1 month)

Supported sales operations by assisting with reporting and coordinating channels to help maintain execution across the sales process.

Sales Operations Sales Reporting Business Development Market Analysis Project Management Sales Support Sales Growth

Assistant Manager (Cookspace)

Cookspace

Apr 2022 - Jul 2022 (3 months)

Built a content strategy that drove 89% quarterly sales growth. Increased brand awareness by 80% through digital campaigns and supported overall marketing execution as an assistant manager.

Content Strategy Digital Campaigns Campaign Planning Sales Growth Brand Management F&B Marketing Project Management Market Analysis Team Leadership

Business Development Executive

Munchies

Feb 2022 - Jul 2022 (5 months)

Onboarded 30+ merchants and increased platform sales by 40% through business development and partnership efforts. Expanded the client portfolio by 60% via corporate partnerships and supported website backend operations for inventory, orders, and customer handling.

Business Development Sales Growth Corporate Partnerships Merchant Onboarding Market Analysis Campaign Planning Project Management Team Leadership

Education

Degrees, certifications, and relevant coursework

North South University

Bachelor of Business Administration, Marketing

Grade: CGPA: 3.07

Activities and societies: President, North South University Model UN Club (2023–2024). First elected president across all NSU clubs; led flagship events with a BDT 50 lakh budget.

Completed a BBA in Marketing at North South University, achieving a CGPA of 3.07. Served as President of the North South University Model UN Club (2023–2024).