At BQE Software, I owned the roadmap for Project Planner, CRM, and Reporting & Analytics within BQE CORE. I led Project Planner from discovery through launch and post-launch development, replacing a legacy allocation workflow used by 3,500+ active users across 20+ firms.
I measured Project Planner performance in Pendo, capturing 45% account adoption and 92% stickiness over five months. I also redesigned CORE CRM workflows for 50 firms and 1,300+ active users, reducing access steps by 20% through simpler navigation.
Previously, at UAFS Global Services, I supported customized B2B software and CRM delivery for customers in Saudi Arabia, the UAE, and the UK. At DXCTechnology, I improved enterprise SaaS data pipelines and automated reporting workflows, reducing manual processing overhead by 25% and saving more than 10 operational hours per week.
