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aishwarya murugeshAM
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aishwarya murugesh

@aishwaryamurugesh

Product Manager at Zoho Corporation who drove 90% adoption of Zoho CRM’s Next-Generation UI and a 67% signup conversion lift.

India
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At Zoho Corporation, I defined the product strategy and phased migration roadmap for Zoho CRM’s Next-Generation UI. The rollout reached 90% user adoption, and beta testing produced a 67% relative lift in signup conversion.

I identified onboarding friction through usage analysis and customer feedback, then validated improvements in 12+ A/B experiments. Those changes reduced onboarding time by approximately 30%.

For CRM for Everyone, I interviewed 50+ customers and shaped the 0-to-1 strategy for cross-departmental collaboration. Within three months of launch, customers had created 2,000+ custom team modules, 1,000+ connected workflows, and 500+ active teamspaces.

I also defined an AI-powered sales forecasting experience with Zia AI recommendations, improving pilot forecast accuracy by approximately 28%. My work has included customer portals, webforms, CRM sandboxes, and a custom AI application built with Claude APIs/LLMs and hosted on Zoho Catalyst.

Experience

Work history, roles, and key accomplishments

Zoho Corporation logoZC
Current

Product Manager

Zoho Corporation

Sep 2023 - Present (3 years 2 months)

Defined product strategy and roadmap for Zoho CRM's Next-Generation UI, leading 4 cross-functional squads through 6 phased releases. Drove 90% user adoption and 67% lift in signup conversion, and led 0-to-1 delivery of CRM for Everyone.

Education

Degrees, certifications, and relevant coursework

Madras Institute of Technology, Anna University logoMU

Madras Institute of Technology, Anna University

Bachelor of Technology, Information Technology

2016 - 2020

Bachelor of Technology in Information Technology from Madras Institute of Technology, Anna University, completed in 2020.

LinkedIn logoLI

LinkedIn

Product Management: Building a Product Strategy, Product Management

Completed the certification 'Product Management: Building a Product Strategy' from LinkedIn.

LinkedIn logoLI

LinkedIn

Business Analysis Foundation, Business Analysis

Completed the certification 'Business Analysis Foundation' from LinkedIn.

Tech stack

Software and tools used professionally

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