Svitlana Andriishyna
@svitlanaandriishyna
SEO outreach specialist driving authoritative placements, AI visibility, and measurable backlink growth.
What I'm looking for
I am an SEO Outreach Specialist with 6+ years' experience in link building, Digital PR, and AI visibility campaigns, delivering measurable authority and referral growth for SaaS and competitive markets.
I have secured 180+ placements on unique authoritative domains for a SaaS product, run AI visibility campaigns earning LLM citations, and managed full-cycle outreach using tools like BuzzStream, Respona, Apollo.io, and Hunter.io.
I combine strong editorial instincts from journalism and teaching experience with technical SEO skills (Ahrefs, SE Ranking, Google Search Console) to prospect, pitch, place, and report on campaigns that boost DR, topical authority, and referral traffic.
Experience
Work history, roles, and key accomplishments
Author & Content Creator
Substack
Jan 2020 - Present (6 years 2 months)
Built and grew a long-form blog to 110+ subscribers with 100+ published pieces, owning content strategy, editorial calendar, and audience growth.
Outreach Specialist
SE Ranking
Jan 2024 - Jan 2025 (1 year)
Secured 180+ backlink placements on unique authoritative domains for a competitive SaaS product within two years and ran Digital PR and AI visibility campaigns that earned LLM citations, contributing to sustained domain authority growth.
Freelance Outreach Specialist
Devellar
Jan 2018 - Dec 2019 (1 year 11 months)
Evaluated 500+ websites and placed 40+ guest posts during contract engagements, consistently meeting weekly outreach targets and improving referral opportunities.
Link Builder
Match Office
Jan 2018 - Dec 2019 (1 year 11 months)
Delivered 40+ high-quality backlinks weekly across five European markets and performed competitor backlink analysis, redirects management, and content briefs to support link-targeted campaigns.
College Teacher, Journalism Dept.
Open International University 'Ukraine'
Jan 2013 - Dec 2018 (5 years 11 months)
Taught journalism courses for five years, developed curriculum and seminars, and managed departmental documentation to support academic programs.
Journalist & Content Manager
Doba.te.ua
Jan 2013 - Dec 2017 (4 years 11 months)
Produced daily editorial content including news, interviews, and reviews across multiple Ukrainian outlets, establishing editorial standards and content quality that inform current outreach content.
Education
Degrees, certifications, and relevant coursework
Projector Institute
Certificate, IT Project Management
2025 -
Enrolled in an IT Project Management course covering Agile, Scrum, Kanban, stakeholder management, documentation, and risk management.
Ternopil Volodymyr Hnatyuk National Pedagogical University
Master of Arts, Journalism
2011 - 2013
Grade: Hons
Completed a Master of Arts in Journalism with honours focused on journalistic theory and practice.
Ternopil Volodymyr Hnatyuk National Pedagogical University
Bachelor of Arts, Journalism
2007 - 2011
Grade: Hons
Completed a Bachelor of Arts in Journalism with honours emphasizing reporting, writing, and editorial skills.
Availability
Location
Authorized to work in
Portfolio
wisepops.com/blog/shopify-seoJob categories
Skills
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