Open to opportunities

Mayar Eid

@mayareid

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Marketing executive driving performance marketing, growth campaigns, and brand activation with measurable ROI.

Egypt

Message

What I'm looking for

I seek a data-driven marketing role where I can lead performance campaigns, scale acquisition, collaborate cross-functionally, and drive measurable ROI and brand growth.

I am a results-driven marketing executive with hands-on experience across performance marketing, social media, SEO/SEM, and brand management. I combine strategic planning with tactical execution to drive growth across the full marketing funnel.

At Karcel I supported full-scope marketing activities, contributed to the go-to-market plan, led 360° launch campaigns and on-ground activations, and managed daily content calendars across FB, IG, TikTok and LinkedIn.

I led performance marketing initiatives including campaign setup, funnel mapping, media mix allocation and weekly optimization, working with tools such as Meta Ads Manager, Google Ads, Semrush, GA4 and Odoo CRM to optimize results and report on KPIs.

My measurable achievements include generating 85,000 qualified leads, achieving a 3.4 ROAS, and substantial social growth; I prioritize cross-functional collaboration, data-driven optimization and scalable brand-building.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Karcel

Nov 2023 - Present (1 year 11 months)

Supported full-scope marketing activities including GTM planning, 360° launch campaigns, and performance marketing that generated 85,000 qualified leads and achieved a 3.4 ROAS.

Performance Marketing Google Ads SEO SEM Social Media Management Campaign Optimization