I'm a social media strategist with 8+ years of experience developing content strategies, growing audiences organically, and creating content that drives engagement. My background spans sports, automotive, nonprofit, and luxury brands, with experience across agency work, freelance projects, and building social media channels from the ground up.
Strategy is my biggest strength. I enjoy getting to know a brand, developing a deep understanding of its audience, and using performance data to identify patterns and opportunities for growth. I bring that thinking into the creative process, shaping content that resonates with people while supporting broader business goals. My experience includes social media strategy, copywriting, content creation, influencer campaigns, community management, and performance reporting.
Some highlights include contributing to Team USA's social media efforts for the Paris 2024 Olympic and Paralympic Games, helping lead a global influencer campaign for the 2024 ICC Men's T20 Cricket World Cup that generated more than 28 million views and 1.5 million engagements, and building social channels from scratch.
I like figuring out why certain content resonates, finding new angles for a story, and turning insights into ideas that give people a reason to pay attention. I'm comfortable moving between the big-picture strategy and the details of execution, whether that's developing a campaign, writing copy, or refining an approach based on performance. I also value strong client relationships and enjoy working with different teams and industries.
Outside of work, I'm a big sports fan, particularly soccer, F1, and women's basketball. I also enjoy knitting, ceramics, swimming, and spending time with my friends, family, and dog, Maggie.
