At SITERECON.AI, I built unified MRR reporting for New, Expansion, Contraction, and Churn revenue, reducing reconciliation effort by 60% and improving executive visibility into revenue leakage. I also developed cohort reports that identified a 23% retention gap and informed Customer Success interventions.
I implemented Mixpanel usage and feature-adoption analytics to identify at-risk accounts before billing-based churn signals. I standardized Product and Finance KPI definitions and centralized reporting in Metabase, reducing report preparation time by approximately 40%.
At ADCOUNT TECHNOLOGIES PVT. LTD., I led market research that informed a strategic pivot from inverter SaaS to restaurant POS, and ran requirements workshops and MVP scoping that reduced time-to-first-demo by 3 weeks. I replaced manual Excel reporting with Rehash dashboards and delivered analytics for 15+ enterprise clients.
At THE JUKEBOX STUDIO, I founded and scaled the Business Analysis practice into a 7-person team and introduced the company's first structured analytics layer. I supported interventions that improved 30-day retention by 20%, and supported the Gaana.com (Times Internet) acquisition through KPI analysis, reporting, and product documentation.
