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Maurice SabwaMS
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Maurice Sabwa

@mauricesabwa

Founder of MS Virtual Assistants, streamlining client operations with CRM systems and workflow automation.

Kenya
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At MS Virtual Assistants, I provide entrepreneurs and growing businesses with operational support, from CRM management and website administration to customer support. I help simplify operations and create systems that support sustainable growth.

At LIGHT International, I supported small businesses, educators, and service providers with digital marketing systems. I designed email workflows, built lead capture funnels and landing pages, and connected WordPress websites with CRM platforms.

Earlier, as an intern at LHH, I supported digital marketing campaigns through content planning, email marketing, and lead organization. I continue to build my technology and business knowledge, combining practical execution with an interest in long-term growth strategies.

Experience

Work history, roles, and key accomplishments

MA
Current

Founder · Executive Virtual Assistant & Automation Specialist

MS Virtual Assistants

Jan 2025 - Present (1 year 9 months)

Lead remote business support and operations services for entrepreneurs and growing businesses.

Responsibilities:

Managing client operations and administrative workflows
Supporting CRM systems and customer communication
Maintaining websites and digital assets
Building automated processes
Supporting marketing and business execution

Add measurable outcomes whenever possible:

Reduce

LI

Digital Marketing & Automation Consultant

LIGHT International

Aug 2021 - Dec 2025 (4 years 4 months)

Supported small businesses, educators and service providers in building structured digital marketing systems that improve visibility, engagement, and lead management.
Focused on aligning marketing strategy with backend CRM workflows to ensure campaigns convert into trackable opportunities and organized client journeys.

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:
• Designed email marketing workflows and automated follow-u

LHH logoLH

Digital Marketing & Social Media Strategist

Sep 2017 - Oct 2018 (1 year 1 month)

Supported digital marketing initiatives focused on brand visibility, audience engagement and lead generation for service-based businesses and online brands.

Assisted in executing structured marketing campaigns while learning CRM integration, automation workflows and performance tracking systems.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

• Assisted in social media content planning and scheduling
• Supported email ma

Education

Degrees, certifications, and relevant coursework

UP

University of the People

Bachelor of Science - BS, Computer Science

2025 - 2026

The Bachelor of Science in Computer Science at the University of the People is designed to provide students with a strong foundation in computer science theory and practical skills. The program covers key areas such as programming, algorithms, data structures, web development, databases, operating systems, and networking. It emphasizes problem-solving, critical thinking, and analytical skills, pre

AL

Alison

Marketing

2025 - 2025

Alison’s Digital Marketing and CRM course offers an in-depth exploration of digital marketing strategies combined with customer relationship management (CRM) principles. The course covers essential topics such as SEO, social media marketing, email campaigns, content creation, and paid advertising, alongside effective CRM techniques to build and maintain customer loyalty. Learners gain practical sk

GP

Google pour les pros

Marketing

2025 - 2025

The Fundamentals of Digital Marketing by Google is a comprehensive beginner-level course designed to provide essential knowledge and skills in the digital marketing space. Covering 26 modules, the course explores key topics such as search engine optimization (SEO), pay-per-click (PPC), social media marketing, content marketing, email marketing, analytics, and mobile marketing. It offers real-world

CA

Canva

Graphic Design Essentials

Nov 2025

GP

Google pour les pros

Fundamentals of digital marketing

Sep 2025

HA

HubSpot Academy

Inbound Certified

Tech stack

Software and tools used professionally

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