At Hyped, I lead creative direction and product design across digital experiences, aligning vision, strategy, and execution for cross-functional teams. I guide design from research and concept development through interaction design, prototyping, and campaign delivery.
At IBM iX, I led cross-functional collaborations on UX and visual systems for enterprise platforms and SaaS solutions. I partnered with product, research, and engineering teams and used research, journey mapping, and iterative prototyping to refine workflows and usability.
At IBM Consulting, I translated technical data and complex SaaS solutions into visual narratives and pre-sales stories. My work strengthened proposals, and I managed vendor partnerships and budgets to support brand consistency and production efficiency.
