Open to opportunities

Matt Rebelo

@mattrebelo

Message

I am an iGaming email and CRM marketing specialist.

South Africa

Message

What I'm looking for

I seek an iGaming or digital marketing role with ownership of email/CRM and retention strategies, collaborative culture, opportunities to lead automation and campaign optimization, and clear metrics for impact and growth.

I am a results-oriented iGaming marketing professional with over five years' experience building and executing retention and acquisition campaigns across online casino brands. I manage end-to-end campaign lifecycles, from copy and offer creation to QA and reporting.

I create automated onboarding and churn-prevention master plans, set up real-time trigger campaigns, and implement dynamic content via CRM tools such as Salesforce and marketing platforms. I also write SEO briefs and coordinate design and translations to ensure promotions launch on time.

I take full ownership of brand content, finance management for marketing tools, and client reporting, while continuously applying email marketing best practices to minimize unsubscribes and increase ROI. I routinely QA back-office, CRM and gamification platforms.

I am collaborative, detail-focused and driven to optimize marketing performance through data-driven decisions and practical automation.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

White Hat Gaming

May 2023 - Present (2 years 3 months)

Manage and execute ad-hoc and automated marketing campaigns for multiple online casino brands, including copywriting, creative briefs and Salesforce automations. Own full responsibility for campaign QA, finance approvals and client reporting to optimize ROI and reduce unsubscribes.

Email Marketing Salesforce Marketing Cloud HTML Sales Automation Copywriting

CRM Coordinator (iGaming)

Global Logistics Internet

Dec 2021 - Apr 2023 (1 year 4 months)

Implemented campaigns, tests and segmentations using Bloomreach/Exponea and CMS tools, improving promotional execution and reporting. Set up monthly retention calendars and mapped customer journeys to boost targeted campaign effectiveness.

CRM WordPress Jira Retention Strategy Reporting QA

Content Marketer

Digital Outsource Services

Aug 2019 - Feb 2021 (1 year 6 months)

Owned topical website content and retention campaign copy for iGaming sites, aligning sports offers with events and driving traffic via web content, push notifications and SMS campaigns. Coordinated with traders and marketing teams to ensure timely, relevant content.

Content Strategy SBtech CMS Copywriting Push Notifications SMS Marketing Sports Betting Content Attention To Detail

Customer Service Agent

Digital Outsource Services

Dec 2017 - Aug 2019 (1 year 8 months)

Provided world-class customer support via phone, email and live chat for online casino players, resolving queries and building relationships. Supported cross-selling efforts and maintained adherence to schedules and SLA targets.

Customer Service Live Chat Support Email Support Cross Selling Time Management CRM

Real Estate Agent

Trust Property

Sep 2016 - Aug 2017 (11 months)

Managed property listings, conducted showings and liaised with conveyancers while performing comparative market analyses and cold calling to generate leads. Represented buyers and coordinated transactions through to closing.

Cold Calling Conveyancing Liaison Negotiation

Assistant Store Manager

Organic Health Supplies

Jan 2016 - Aug 2017 (1 year 7 months)

Oversaw store operations including cash and credit transactions, stocktaking and after-sales support to improve store performance and customer satisfaction. Managed team tasks and maintained inventory accuracy.

Store Management Inventory Management Customer Service Team Leadership Sales