At Zenith, I lead data strategy for Eli Lilly's $1.8B media account, managing eight direct reports and delivering $22M in annual savings through a third-party-to-first-party audience migration. I've also reduced prescription cost per conversion by 15% in pilot and 11% across the portfolio through RampID bid-factor optimization with LiveRamp and The Trade Desk.
Across Zenith, Promatica, and Spark Foundry, I've built privacy-conscious data, identity, clean room, tagging, personalization, and measurement programs for pharmaceutical, CPG, and financial-services clients. I also create scalable workflows—from an AI taxonomy agent that cut manual review cycles 75% to automated dashboards and repeatable DMP deployment processes.
