At Omnicom, I developed a scalable visual asset production system using generative AI for Diageo website and social media materials, increasing delivery speed by over 86%. I also created a central visual framework for campaigns featuring Tanqueray, Johnnie Walker, and Smirnoff, rolled out across media and point-of-sale materials in all five regions of Brazil.
For Lunare and The-Bar, I used audience and performance data alongside generative AI to speed up asset production and better align content with audience interests. This work contributed to follower growth of 47% for Lunare and 22% for The-Bar.
Across roles at Mutato, Grupo Aste, and Press à Porter Gestão de Imagem, I developed campaign visuals and brand systems for clients including Samsung, Coca-Cola, New Balance, Coach, and Kipling. I’ve also managed design workflows and teams, and bring experience in UI and product design, design systems, prototyping, and wireframing.
