Open to opportunities

Mateus Lima

@mateuslima

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Marketing and Insights Professional with 15 years of experience

Brazil

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What I'm looking for

Seeking a challenging role that leverages my expertise in data analysis and insights to drive business growth and strategic decision-making.

As a seasoned marketing and insights professional with 15 years of experience in the FMCG sector, I have developed a unique blend of skills in data analysis, project management, team leadership, and strategic planning. My international experience in Australia and the USA has equipped me with a global perspective, allowing me to drive business growth through data-driven insights.

Throughout my career, I have demonstrated my ability to lead cross-functional teams, develop effective marketing strategies, and provide actionable recommendations to drive sales growth. My expertise in market research, consumer behavior, and branding has enabled me to make a significant impact in the organizations I have worked with.

I am a strong advocate for a data-driven culture and possess excellent communication and knowledge-sharing skills, making me an asset to any organization seeking to drive business growth through insights-driven decision-making.

Experience

Work history, roles, and key accomplishments

Shopper Insights Manager

PepsiCo

May 2023 - Jan 2025 (1 year 8 months)

Conducted consumer research and data analysis to identify shopper behaviors and trends, developed effective marketing strategies, and led cross-functional teams on innovative shopper insights initiatives.

Data Analysis Project Management Team Leadership Strategic Planning Market Research Marketing Strategy Consumer Research Branding

Marketing Coordinator

PepsiCo

Dec 2021 - May 2023 (1 year 5 months)

Developed and implemented strategic plans for Value Brands, launched the 'Petisco do Churras' line, and managed P&L and increasing margins for the Torcida and Fofura brands.

Marketing Strategy Brand Management Market Analysis Brand

Trade Marketing & Insights Manager

Quicko

Jul 2021 - Dec 2021 (5 months)

Collaborated with various departments to understand customer needs through insights, developed studies, research, and reports for the operations board, and created ticketing campaign playbooks.

Market Insights Customer Research Reporting Campaigns

Market Intelligence Specialist

Grupo Petrópolis

Dec 2014 - Jul 2021 (6 years 7 months)

Developed market actions resulting in significant sales volume increases, led the Rota Prata project, and analyzed sales performance and recommended action plans.

Market Intelligence Sales Performance Project Planning Data Analysis