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Mateo Eguiguren

@mateoeguiguren

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Fractional COO for digital businesses, building operating systems and AI workflows that help teams deliver and grow.

Spain

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At Endara Media, I built the reporting system leadership used to review throughput, turnaround, cohort retention and margin. I cut client onboarding from 21 days to 10 and helped maintain monthly churn below 10% while managing more than $4M in client revenue.

At BlueHackers, I reported directly to the CEO and led seven account managers handling 220+ active clients. The team added 30 documented client success cases during my tenure, and the fastest case on record came from one of my accounts.

Today, I work as a fractional COO for digital businesses, reporting to founders. I build operating systems and automations with tools including Claude Code, Make and Zapier; for 1337Corp, I built a member onboarding and delivery-tracking system that supported three launches adding 100+ members.

Experience

Work history, roles, and key accomplishments

Current

Fractional COO

Current

Independent Practice

Mar 2026 - Present (8 months)

Embedded operations lead for digital businesses billing $50K–$150K per month, reporting directly to founders. Built internal operating systems and implemented AI in content production workflows.

Claude Claude Code Zapier Make GoHighLevel HubSpot Meta Ads Google Ads Klaviyo Shopify GitHub Netlify

Service Director

BlueHackers

Oct 2025 - Mar 2026 (5 months)

Reported directly to the CEO and led a team of 7 account managers handling 220+ active clients while personally managing 15 accounts. Owned a single metric, client results per unit of time, and tracked ads with UTMs.

Account Management Team Leadership Client Results UTM tracking Advertising

Director of Operations

Endara Media

May 2021 - Oct 2025 (4 years 5 months)

Grew from 4 clients to 80 served over the cycle, with up to 27 live at once, and managed over $4M in client revenue. Built the reporting system leadership reviewed weekly, monthly and quarterly, and cut client onboarding from 21 days to 10.

Operations Management Reporting Dashboarding Client Onboarding Employee Onboarding QA SOPs Zapier Make Notion Pandadoc TypeForm

Paid Media & Retention

Lola Market

Dec 2021 - Nov 2022 (11 months)

Owned all paid acquisition for the Spanish market on Meta Ads and Google Ads, allocating spend city by city against demand targets. Ran the email lifecycle programme and retention strategy on OneSignal and Branch.

Meta Ads Google Ads Email Marketing Retention OneSignal Branch Amplitude Retool

Junior Consultant

Global Consulting Ecuador

Aug 2020 - Mar 2022 (1 year 7 months)

Prepared compliance audits and audited a food production plant against regulated process standards: GMP, cold chain and HACCP. Ran market analysis and wrote consulting proposals for pharmaceutical and food manufacturers.

Compliance Audits GMP Cold Chain HACCP Market Analysis Consulting Proposals