Martina I
@martinai
I build customer-led FMCG growth through portfolio strategy, innovation, and integrated brand activation.
United KingdomWhat I'm looking for
Senior marketing leader with 14+ years' international FMCG, food and beverage experience across Europe and Asia, spanning both B2C and B2B environments.
Currently leading Flora Professional UK marketing as part of the Professional UK&I Leadership Team, helping deliver double-digit net sales growth and significant profit expansion despite operating within a structurally declining category.
Having started my career building award-winning global brands at AB InBev and SABMiller, I have broadened my experience through leading portfolio strategy, customer-led innovation and commercial growth within the Flora Professional UK business. This includes launching four innovations across four product categories, creating a new soft serve growth platform subsequently adopted across European markets, and supporting major customer growth initiatives.
Passionate about identifying growth opportunities, building differentiated propositions and translating consumer, customer and category insight into commercially successful outcomes.
Experience
Work history, roles, and key accomplishments
Marketing lead for Flora Professional UK and member of the UK leadership team, with end-to-end responsibility for the full portfolio and foodservice marketing agenda. Helped steer the business through structural category decline by prioritizing high-potential segments, building customer-led innovation, and strengthening the commercial narrative.
Led European brand strategy, innovation, portfolio and communications across priority markets. Built and launched a new proposition that became Italy’s #1 scaled innovation and won Beer Product of the Year 2023. Led integrated creative, media, PR and trade activation, delivering the brand’s strongest-ever tested advertising and highest earned-media share of voice.
Led Bud Light UEFA EURO: 750m earned reach, 1.7x the official sponsor’s social share of voice and +12.4% volume growth. Revived “Whassup” during lockdown, delivering +18% ad recall and +5.9% brand quality perception; recognised by
Marketing Week, Cannes and WARC. Led AB InBev Europe’s first esports Twitch campaign, increasing purchase intent 120%; Budweiser Women’s World Cup deliver +10% sales.
Education
Degrees, certifications, and relevant coursework
Bocconi University
Master of Science, Marketing Management
MSc in Marketing Management from Bocconi University, Milan, completed in 2012.
Indian Institute of Management Lucknow
Exchange Programme, Business Administration
2010 - 2011
International Exchange Programme at the Indian Institute of Management Lucknow from 2010 to 2011.
Bocconi University
Bachelor of Science, Business Economics and Management
BSc in Business Economics and Management from Bocconi University, Milan, completed in 2009.
Yale University
Professional Development, Leadership
Connected Leadership program at Yale University.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Social media
Job categories
Skills
Interested in hiring Martina?
You can contact Martina and 90k+ other talented remote workers on Himalayas.
Message MartinaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
