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Pieter Koekemoer

@pieterkoekemoer

Message

I design end-to-end SaaS, enterprise, e-commerce, and web products that simplify complex customer journeys.

South Africa

Message

I've delivered 80+ end-to-end digital projects across 20+ industries, designing SaaS platforms, enterprise applications, e-commerce experiences, and responsive web products. At TopCut 3D, I lead product strategy, UX, UI, branding, e-commerce, and digital marketing initiatives.

Previously at Annotations Micro Systems, I designed complete experiences for Cloud Solutions, EventHub, Graviti Pay, and Lucidity Training—from discovery and user flows to design systems and developer handoff. I bring 20+ years of product, UX/UI, graphic, and web design experience focused on making complex workflows clearer and more usable.

Experience

Work history, roles, and key accomplishments

Current

Creative Design Manager

Current

TopCut 3D

Jan 2026 - Present (8 months)

Lead product strategy, UX, UI, branding, e-commerce, and digital marketing initiatives across multiple customer touch points. Led the redesign of the complete e-commerce experience and established consistent branding across digital and print channels.

Product Strategy UX UI Branding Ecommerce Digital Marketing Responsive Design Stakeholder Collaboration

UI/UX Designer

Annotations Micro Systems

Jan 2017 - Dec 2025 (8 years 11 months)

Designed enterprise web applications and SaaS platforms for clients across multiple industries while leading UX activities from discovery through delivery. Led discovery workshops and stakeholder sessions to identify user needs and translate business requirements into intuitive digital experiences.

UX Research Design Systems Wireframing Prototyping Information Architecture User Flows Responsive Design Stakeholder Workshops Agile Figma

Lead Graphic and Web Designer

E2 Solutions

Jan 2003 - Dec 2017 (14 years 11 months)

Designed websites, digital products, and marketing assets while leading visual design across numerous client brands. Delivered responsive websites from concept through deployment and created visual identities and branding systems for numerous businesses.

Web Design Visual Design Branding Responsive Design Project Management Marketing