Open to opportunities

Mark Safran

@marksafran

Message

Marketing and communications executive driving brand growth and go-to-market results.

United States

Message

What I'm looking for

I seek senior roles where I can lead brand strategy and integrated marketing, mentor teams, and drive measurable growth and market share.

I am an accomplished marketing and communications executive with deep experience building brands and executing go-to-market strategies across CPG, publishing, and professional services.

I led in-house agencies and external shops, driving measurable growth—from revitalizing LexisNexis' brand and building its in-house Marketing Communications group to returning The Eastpoint Group to profitability and growing billings to $16.7M.

My career includes senior leadership roles at McGraw-Hill, LexisNexis, and as president of an agency where I recruited award-winning teams, retained large national clients (including long-term P&G engagements), and delivered multi-channel campaigns that raised awareness, response rates, and sales.

I combine strategic counseling, creative leadership, and fiscal responsibility to help organizations capture mindshare and drive market share, and I enjoy mentoring teams and contributing to industry and community organizations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Mark Safran & Associates

Jan 2016 - Present (10 years 5 months)

Consult directly with major CPG and other clients to drive brand awareness, market share, and sales through strategic marketing communications and go-to-market execution.

Brand Strategy Go To Market Integrated Marketing Strategic Communications CPG Content Creation Consulting

President

The Eastpoint Group

Jan 2002 - Jan 2016 (14 years)

Led a full-service marketing communications agency, returned it to profitability within 12 months and grew revenue two-fold to $16.7M in billings while retaining major clients including P&G Pet Care for 14 years.

Agency Management P&L management Team Leadership Campaign Management Cross Channel Marketing

Senior Director, Marketing Communications

LexisNexis

Jan 1997 - Jan 2002 (5 years)

Founded and led the LexisNexis in-house agency, managed $8M in execution costs and 45 professionals, and drove a major brand overhaul that met awareness goals within 12 months.

Marketing Communications Team Leadership Media Planning Budget Management

Director of Marketing/Creative Services

The McGraw-Hill Companies

Jan 1985 - Jan 1997 (12 years)

Led the in-house marketing and creative services for the Professional Publishing Group, contributing to $300M in annual sales through integrated marketing and product-to-channel messaging.

Integrated Marketing Creative Leadership Product Marketing Budget Oversight Team Management Channel Marketing