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Marisol Cruz

@marisolcruz

Marketing program manager transforming campaign operations for on-time, cross-functional launches.

Zimbabwe
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What I'm looking for

I’m looking to lead marketing program and campaign operations—turning ambiguity into clear plans, aligning cross-functional stakeholders, and delivering on-time launches with strong governance, intake discipline, and capacity planning.

I’m a marketing program manager experienced leading complex, cross-functional campaigns from planning through launch across digital, social, CRM, web, experiential, and integrated marketing channels. I’m known for turning ambiguity into clear plans—aligning stakeholders, managing dependencies, and coordinating creative, marketing, production, agency, and business teams to deliver on time.

Most recently, as an Associate Director, Account & Project Management at Cella Consulting @ Chevron, I led project management operations for 1,200+ annual enterprise marketing and communications initiatives and managed a 13-person team. I’ve implemented governance and resource planning that increased planned work from 20% to 80%, redesigned workflows to grow creative capacity by 34%, and established Workfront intake and reporting standards for better visibility and delivery predictability. Earlier, as Director at Lopez Negrete Communications and Management Supervisor at Young & Rubicam, I directed integrated programs and mentored teams—building repeatable processes that improved consistency, accelerated ramp-up, and strengthened execution across concurrent workstreams.

Experience

Work history, roles, and key accomplishments

NL

PMO Transformation Lead

Novus Media LLC

Mar 2026 - Jun 2026 (3 months)

Partnered with leadership to improve campaign planning, intake, and delivery processes, identifying ~$700K in annual efficiency opportunities within a $2M PM operating expense structure. Built Asana-based resource planning frameworks and standardized project playbooks to improve visibility, capacity management, and cross-functional alignment.

Education

Degrees, certifications, and relevant coursework

Rutgers University logoRU

Rutgers University

Bachelor of Arts

Earned a Bachelor of Arts degree from Rutgers University.

Tech stack

Software and tools used professionally

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