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Andrea Letelier

@andrealetelier

Content Team Lead at The Knot Worldwide who shaped content across Italy and six LATAM markets.

At The Knot Worldwide, I led content operations for Italy and six LATAM markets, helping keep content clear, consistent, and aligned with user needs. I managed and supported content specialists, developed localization standards, and contributed to a copywriting manual for client listings.

Earlier at The Knot Worldwide, I created and optimized SEO-informed web content, adapted global campaigns for local audiences, and produced conversion-oriented business listings. My background also includes technical translation from English into Spanish and training in SEO, SEM, and web analytics.

Experience

Work history, roles, and key accomplishments

Content Team Lead – Italy

The Knot Worldwide

Apr 2022 - Dec 2025 (3 years 8 months)

Led content operations for the Italian market, managing a team of up to 8 content specialists and improving content quality and workflow efficiency. Collaborated with cross-functional teams and contributed to editorial guidelines and coaching.

Content Strategy Team Leadership SEO Copywriting Content Optimization Localization Web Analytics Google Analytics 4 SEMrush Jira

Content Team Lead – LATAM

The Knot Worldwide

Jan 2020 - Apr 2022 (2 years 3 months)

Led content operations across 6 LATAM markets, managing end-to-end workflows and developing localization and content standards. Mentored content specialists and contributed to SEO and copywriting best practices.

Content Strategy Team Leadership Localization SEO Copywriting Content Optimization Web Analytics Google Analytics 4 SEMrush

Web Content Manager

The Knot Worldwide

Aug 2015 - Jan 2020 (4 years 5 months)

Created and optimized SEO-informed web content for LATAM markets, adapting global campaigns and producing conversion-oriented content for business listings. Collaborated with cross-functional teams and maintained quality standards.

SEO Copywriting Content Optimization Localization Web Analytics Google Analytics 4 SEMrush Content Management

Technical Translator

Transword.net

Mar 2012 - Mar 2013 (1 year)

Translated legal and technical content from English into Spanish with high accuracy, conducted terminology research, and reviewed and proofread content to maintain quality standards.

Translation Proofreading Research Terminology Spanish English

Technical Translator

AulaSIC.com

Mar 2011 - Mar 2012 (1 year)

Translated website content and communications from English to Spanish, ensuring clarity and cultural adaptation. Maintained linguistic quality and used SDL Trados Studio for efficient workflows.

Translation Localization SDL Trados Spanish English