Marina Maschuck

Design and deliver sales enablement programs across EU markets for Amazon Business, a B2B organization that doubled gross sales to $60B in the last four years. Equip 400+ distributed sellers and leaders across sales, onboarding, and leadership development.

Led the adoption of consultative selling across the EU sales organization, designing the programs and
manager coaching that moved sellers from

Design and deliver sales enablement programs across EU markets for Amazon Business, a B2B organization that doubled gross sales to $60B in the last four years. Equip 400+ distributed sellers and leaders across sales, onboarding, and leadership development.

Led the adoption of consultative selling across the EU sales organization, designing the programs and
manager coaching that moved sellers from

Designed learning experience solutions within GTMO for Amazon Specialty Retail (Books, 4-Star, Pop-up) across the US and UK, enabling store teams to ramp from empty shell to fully operational locations within aggressive three-week launch timelines (averaging 2.8 stores/month).

Built scalable train-the-trainer programs for store and regional managers, equipping them to onboard and
certify up to 60

Designed learning experience solutions within GTMO for Amazon Specialty Retail (Books, 4-Star, Pop-up) across the US and UK, enabling store teams to ramp from empty shell to fully operational locations within aggressive three-week launch timelines (averaging 2.8 stores/month).

Built scalable train-the-trainer programs for store and regional managers, equipping them to onboard and
certify up to 60

Designed user-centered learning platforms and digital experiences supporting thousands of retail employees within the HR Learning & Development team, applying Design Thinking, user research, and usability testing.

Owned end-to-end experience design from concept through high-fidelity prototypes, collaborating closely with front and back-end engineers to ensure design integrity in production.

Part

Undertook an intensive transition into UX and digital product design, completing formal training and building a professional portfolio through hands-on client engagements.

Led end-to-end discovery and design for startups, translating ambiguous business needs into user-centered digital experiences and high-fidelity interactive prototypes.

Developed foundational design systems and reusable framewo

Collaborated with senior marketing strategists in Global Marketing at SAP Concur to translate campaign objectives into compelling visual and written content for global initiatives.

Transformed complex product concepts into accessible microcopy, long-form content, and messaging aligned with strict brand voice and audience engagement goals.

Contributed to the evolution of visual design frameworks

Pioneered the transition from traditional classroom instruction to blended and digital learning, independently designing and implementing the school's first online learning infrastructure.

Built and administered an LMS from scratch, creating interactive e-learning programs with video, quizzes, and games that significantly increased engagement for disengaged students.

Developed and taught digital

Championed the launch of a new technology-focused summer program at this prestigious international school, pitching and securing approval to introduce elementary coding and computational thinking ahead of broader market adoption.

Designed and delivered age-appropriate, experiential learning experiences using block-based environments and interactive activities, earning high praise from students, p