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Mariem User

@mariemhamdi

Data and Analytics Specialist at Goldstar building GA4/GTM tracking architecture and automated dashboards across channels.

Tunisia

Message

At Goldstar, I own the end-to-end analytics pipeline, from implementing GA4 and GTM from scratch to building Looker Studio dashboards that support business decisions.

I design automated data workflows and unify information across website, email, and blog channels, helping improve consistency and reliability across data sources.

As Data and Analytics Coordinator at Goldstar, I led GA4 and GTM implementations, including custom event tracking, and managed automated dashboards for website, email, social media, and sourcing platforms.

Earlier at Goldstar, I coordinated website issue reporting, feature tracking, and performance dashboards. At National Pen, I validated customer data and used Microsoft InfoPath to automate mailing campaigns.

Experience

Work history, roles, and key accomplishments

Current

Data and Analytics Specialist

Current

Goldstar

Jul 2026 - Present (3 months)

Owns the full analytics pipeline from the ground up, architecting and implementing GTM and GA4 from scratch. Designs automated data workflows, unifies multi-channel data, and builds Looker Studio dashboards to drive data-informed decisions.

Google Analytics 4 GTM Looker Data Pipelines Automation Cross Functional Collaboration

Data and Analytics Coordinator

Goldstar

Aug 2024 - Jul 2026 (1 year 11 months)

Designed and managed automated dashboards for website, email, social media, and sourcing platforms using Looker Studio. Led GA4 and GTM implementations, oversaw email data maintenance, and executed site-wide crawling for anomaly detection.

Looker GA4 GTM Salesforce Marketing Cloud Data Extraction Benchmarking

Web and Analytics Coordinator

Goldstar

Jul 2022 - Aug 2024 (2 years 1 month)

Led the end-to-end lifecycle of website issue reporting, conducted technical investigations, and managed bug-fixing communications. Oversaw website updates and feature launches, developed training materials, and built performance dashboards using Pardot Analytics Studio and Looker Studio.

Pardot Analytics Studio Looker Technical Documentation Data Governance Website Management

Digital Marketing Assistant

Goldstar

Aug 2021 - Jul 2022 (11 months)

Managed website content and product data to ensure alignment with product and marketing updates. Acted as the main point of contact for the development team to report issues and coordinate technical updates, and maintained the product database.

Content Management Database Maintenance Coordination

Marketing Assistant

National Pen

Jul 2020 - Aug 2021 (1 year 1 month)

Validated high-volume customer data and used Microsoft InfoPath to automate mailing campaigns. Managed technical proofing for web/print assets and maintained database accuracy for prospect outreach.

Data Validation InfoPath Campaign Operations Database Management