Open to opportunities

Kais Garci

@kaisgarci

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Data Analyst with expertise in ETL and Marketing Mix Modeling.

Tunisia

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What I'm looking for

I am looking for a role that challenges my analytical skills and fosters innovation.

I am a seasoned Data Analyst with over four years of experience specializing in ETL processes and Marketing Mix Modeling. My journey in data analytics has been marked by a commitment to transforming complex data into actionable insights that drive business growth. I have successfully led various projects across retail, banking, and entertainment sectors, consistently delivering results that exceed expectations.

Currently, I serve as a Senior Data Analyst at MASS Analytics, where I lead Marketing Mix Modeling projects aimed at optimizing marketing investments. My technical skills include building ETL pipelines using Python, SQL, and Pandas, as well as designing predictive models and conducting clustering analysis with scikit-learn. I take pride in mentoring junior analysts and collaborating with cross-functional teams to foster a culture of data-driven decision-making.

My educational background includes a Master in Business Management with a focus on Data Analytics, which has equipped me with a solid foundation in business principles and analytical techniques. I am always eager to innovate and expand my professional network, seeking opportunities that challenge me and allow me to contribute to impactful projects.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

MASS Analytics

Apr 2024 - Present (1 year 3 months)

Led Marketing Mix Modeling projects to optimize marketing investments. Built ETL pipelines using Python, SQL, and Pandas. Designed predictive models and clustering analysis, applying CRISP-DM methodologies. Created Power BI dashboards for actionable insights and mentored junior analysts.

Python SQL Power BI Pandas scikit learn ETL Data Visualization Project Management Teamwork

Junior Data Analyst

MASS Analytics

Jul 2021 - Apr 2024 (2 years 9 months)

Supported Marketing Mix Modeling projects by handling data preparation and analysis. Developed data workflows using SQL and Python. Built Power BI and Excel reports for performance tracking and conducted exploratory data analysis and statistical testing.

SQL Python Power BI Excel Data Analysis Data Validation Teamwork

Data Analyst Intern

MASS Analytics

Feb 2021 - Jul 2021 (5 months)

Gathered and processed data using SQL and Pandas. Built dashboards with Power BI and Excel. Conducted clustering analysis using K-Means in Python and assisted in a Marketing Mix Modeling project.

SQL Pandas Power BI Excel K Means Data Analysis Teamwork Python

Data Analyst Intern

BIAT

Aug 2020 - Sep 2020 (1 month)

Conducted data analysis using SQL and Excel. Created real-time dashboards using QlikView, contributing to the overall data analysis efforts.

SQL Excel Qlikview Data Analysis Dashboards Teamwork Data Visualization Problem Solving Data Processing Business Analytics

Education

Degrees, certifications, and relevant coursework

Mediterranean School of Business

Master in Business Management, Data Analytics

2019 - 2021

Grade: 3.34/4

Completed a Master in Business Management with a focus on Data Analytics, gaining skills in data analysis, predictive modeling, and business strategy.

Mediterranean School of Business

Licence in Business Administration, Finance

2016 - 2019

Grade: 3.08/4

Earned a Licence in Business Administration with a specialization in Finance, developing a strong foundation in financial principles and business operations.