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@kaisgarci
Data Analyst with expertise in ETL and Marketing Mix Modeling.
I am a seasoned Data Analyst with over four years of experience specializing in ETL processes and Marketing Mix Modeling. My journey in data analytics has been marked by a commitment to transforming complex data into actionable insights that drive business growth. I have successfully led various projects across retail, banking, and entertainment sectors, consistently delivering results that exceed expectations.
Currently, I serve as a Senior Data Analyst at MASS Analytics, where I lead Marketing Mix Modeling projects aimed at optimizing marketing investments. My technical skills include building ETL pipelines using Python, SQL, and Pandas, as well as designing predictive models and conducting clustering analysis with scikit-learn. I take pride in mentoring junior analysts and collaborating with cross-functional teams to foster a culture of data-driven decision-making.
My educational background includes a Master in Business Management with a focus on Data Analytics, which has equipped me with a solid foundation in business principles and analytical techniques. I am always eager to innovate and expand my professional network, seeking opportunities that challenge me and allow me to contribute to impactful projects.
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Work history, roles, and key accomplishments
MASS Analytics
Apr 2024 - Present (1 year 7 months)
Led Marketing Mix Modeling projects to optimize marketing investments. Built ETL pipelines using Python, SQL, and Pandas. Designed predictive models and clustering analysis, applying CRISP-DM methodologies. Created Power BI dashboards for actionable insights and mentored junior analysts.
MASS Analytics
Jul 2021 - Apr 2024 (2 years 9 months)
Supported Marketing Mix Modeling projects by handling data preparation and analysis. Developed data workflows using SQL and Python. Built Power BI and Excel reports for performance tracking and conducted exploratory data analysis and statistical testing.
BIAT
Aug 2020 - Sep 2020 (1 month)
Conducted data analysis using SQL and Excel. Created real-time dashboards using QlikView, contributing to the overall data analysis efforts.
Degrees, certifications, and relevant coursework
Master in Business Management, Data Analytics
2019 - 2021
Grade: 3.34/4
Completed a Master in Business Management with a focus on Data Analytics, gaining skills in data analysis, predictive modeling, and business strategy.
Licence in Business Administration, Finance
2016 - 2019
Grade: 3.08/4
Earned a Licence in Business Administration with a specialization in Finance, developing a strong foundation in financial principles and business operations.
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