Mariela Henriquez

I am a visionary creative leader with over 8 years of experience in driving brand identity and executing cross-channel campaigns across tech and lifestyle industries. My expertise lies in aligning brand strategy with business goals, leading creative operations, and delivering impactful storytelling across both digital and traditional media. I thrive in fast-paced environments, fostering a culture of innovation while streamlining workflows to guide teams toward exceptional results.

Currently, as a Senior Marketing Specialist at ArtBinder, I lead the digital marketing strategy for a SaaS platform that supports high-end art dealers and galleries. My role involves conceptualizing and executing brand-aligned content across various channels, ensuring visual and messaging consistency. I collaborate closely with product, design, and customer success teams to align creative output with business objectives and user needs, enhancing user experience and optimizing conversion rates.

Previously, I served as the Marketing and Communication Manager at Console, where I directed brand marketing and campaign execution across digital platforms. I led a team of designers and content creators, producing compelling, story-driven content that significantly increased social engagement and visitor traffic. My experience also includes building and scaling a creative production team at Attractive Listing, where I implemented quality control processes and managed creative budgets to ensure timely, high-quality deliverables.