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Mari Barkhoyan

@maribarkhoyan

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Senior Designer at Simplenight creating user-centered web and mobile experiences.

Armenia

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At Simplenight, I designed end-to-end interfaces for web and mobile, shaping user journeys through wireframes, personas, and high-fidelity prototypes.

I tested and refined those designs using usability testing, A/B testing, heuristic evaluations, and analytics. I also used responsive design techniques to support different screen sizes and worked with developers on implementation.

At Bye Me, I led the design lifecycle for digital platforms, using user research and feedback to guide design decisions. I also created and maintained design systems across platforms and applications.

As a freelance Graphic Designer, I created game-ready 3D assets and motion graphics, and contributed HUD elements and UI components for games. My WordPress and UI/UX work also includes WooCommerce features, payment gateway integrations, and social media feeds.

Experience

Work history, roles, and key accomplishments

UX Engineer

Simplenight

Designed end-to-end user interfaces for web and mobile platforms, applying usability and interaction design principles. Developed wireframes, user flows, personas, and high-fidelity prototypes using Figma and Adobe XD.

UI UX Design Wireframing Prototyping Figma Adobe XD Usability Testing A B Testing Heuristic Evaluation Responsive Design CSS Grid Flexbox Media Queries Agile Git

UI/UX Designer

Bye Me

Led the complete design lifecycle for digital platforms, focusing on enhancing UX and customer satisfaction through data-driven design decisions. Conducted user research, persona development, and usability testing, translating insights into wireframes, prototypes, and high-fidelity UI designs.

User Research Persona Development Usability Testing Wireframing Prototyping High Fidelity UI Design Design Systems Analytics Heatmaps Cross Functional Collaboration

WordPress Developer and UI/UX Designer

Freelance

Developed e-commerce functionality using WooCommerce, integrated payment gateways such as PayPal and Stripe, and implemented social media integration and multi-language support. Optimized website performance to ensure fast loading and positive user experience.

WordPress WooCommerce Payment Gateways PayPal Stripe Instagram APIs Multi Language Support Performance Optimization UI UX Design

Graphic Designer

Freelance

Produced high-quality, game-ready 3D models, textures, and assets using Blender, Autodesk Maya, and Unity. Created complex motion graphics and cinematic sequences for promotional videos and in-game cutscenes using Adobe After Effects and Cinema 4D.