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Armine Avdalyan

@armineavdalyan

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UI/UX designer

Armenia

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What I'm looking for

I seek a collaborative product role where I can lead user research and end-to-end UX/UI design, improve conversion, and work closely with developers and stakeholders for measurable impact.

I am a UI/UX designer with experience across B2C and B2B products, from e-commerce and booking to social media, donation platforms, logistics admin dashboards, and Google Business positioning tools.

I focus on understanding problems through user research, analysis, and data-driven hypothesis testing, and I have led projects from early discovery through to final UI delivery.

I've conducted user research, competitive analysis, usability testing, created user flows, information architecture, wireframes, and high-fidelity prototypes, and built conversion funnels to reduce friction and drop-offs.

I collaborate closely with developers and stakeholders to ensure clear communication and smooth design handoffs, and I bring practical training from Interaction Design Foundation, Pixel IT School, and Hex code.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer

Current

Hex code

Jan 2022 - Present (4 years)

Designed web and mobile products from discovery to final UI, conducted user research and usability testing, and built conversion funnels to reduce friction and improve user journeys.

User Research Wireframing Prototyping Information Architecture A B Testing Responsive Design Conversion Funnels

Graphic Designer

Saege Consultants

Apr 2021 - Dec 2021 (8 months)

Worked with PR, marketing and social teams to create branding and marketing materials (banners, logos, flyers, catalogs) ensuring visual consistency to support sales and campaigns.