At La Milagrosa, I plan and create social media content and Meta Ads creatives, developing the creative strategy, scripts, copy, and UGC. My ads helped the team reach a 4.35x ROAS and sell 5,357 units on Meta Ads from April to October 2026, and I designed the brand’s social media launch strategy.
At Universidad Javeriana Cali, I worked with the strategy and content teams as a Marketing Intern, writing copy to position programs, drive conversions, and generate leads. I also designed the campaign strategy that gave the Dance program visibility during the Feria de Cali.
My advertising studies and training in Business Intelligence and Power BI inform how I use performance metrics to make content decisions. I also teach English and have worked with international clients.
