Open to opportunities

Maria Peñalver Pallares

@mariapealverpallares

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Content Designer & Strategist with a strong journalistic background.

Spain

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What I'm looking for

I'm looking for a role that fosters creativity and collaboration, where I can leverage my skills in content design and strategy to create user-centered solutions that drive business success.

I'm a passionate Content Designer and Strategist with a solid foundation in journalism. My career is driven by curiosity, empathy, and a commitment to creating impactful solutions. I specialize in translating complex business needs into user-focused features, collaborating closely with cross-functional teams to ensure successful project outcomes.

At Alibaba Group, I develop and execute content strategies that align with business objectives and user needs. My work includes optimizing content performance through A/B testing and analytics, as well as crafting clear UX writing and microcopy. I take pride in ensuring consistency across platforms and enhancing user experiences through thoughtful content integration.

Previously, I led product discovery and research at Globant GUT, where I conducted usability testing and designed UX copy for digital products. My experience in journalism has honed my analytical skills and ability to communicate effectively, allowing me to create content that resonates with users while driving engagement and conversion.

Experience

Work history, roles, and key accomplishments

Content Designer & Strategist

Alibaba Group - Miravia

Jan 2024 - Present (1 year 5 months)

Developed and executed content strategies for various domains, aligning with business objectives and user needs. Optimized content performance through A/B testing, analytics, and user insights, enhancing conversion and engagement.

Content Strategy UX Writing A B Testing Analytics Information Architecture Product Management

UX Content Designer

Globant GUT

Feb 2022 - Present (3 years 4 months)

Led product discovery and research, conducting interviews, card sorting, heuristic analysis, and usability testing. Designed and iterated UX copy for digital products, ensuring clarity, accessibility, and brand consistency.

User Research UX Copywriting User Journeys Prototyping Usability Testing Heuristic Analysis Information Architecture Content Strategy

Product & Communications Manager

ZOCO Marketplace

Jul 2020 - Present (4 years 11 months)

Created and launched a Made-in-Spain Marketplace, building strong relationships with agencies, journalists, and stakeholders. Managed the Media database and identified new brands for the Marketplace.

Product Launch Stakeholder Management Media Relations Content Management Social Media Strategy

Data & News Insights Specialist

El Confidencial Digital

Nov 2017 - Present (7 years 7 months)

Researched key and exclusive news stories, performing data analysis through the use and protection of sources. Localized Politics articles and reports from Spanish to English for International visibility.

Journalism Data Analysis Localization Article Publication

Journalist

Capital Radio

Oct 2016 - Present (8 years 8 months)

Worked as a street reporter and broadcaster covering Economy and Politics current affairs worldwide. Wrote and translated International news (EN-ES) for Spain’s coverage of the program.

Journalism Broadcasting News Reporting Translation Current Affairs

Education

Degrees, certifications, and relevant coursework

Ironhack Tech

UX/UI Design Bootcamp, UX/UI Design

Activities and societies: Design Thinking, Agile, User Research, Interaction Design, Wireframing, Prototyping, A/B Testing, UI Design

Completed an intensive program covering Design Thinking, Agile methodologies, User Research, Interaction Design, Wireframing, Prototyping, A/B Testing, and UI Design. Gained practical skills in creating user-centered digital experiences.

Universidad San Pablo CEU

Bachelor's Degree, Journalism and Audiovisual Communications

Studied Journalism and Audiovisual Communications, gaining a comprehensive understanding of media, communication strategies, and content creation across various platforms. Developed strong research, writing, and analytical skills.

El Limonar International School

International GCSEs and Baccalaureate, General Studies

Completed International GCSEs and the Spanish Baccalaureate system, building a strong academic foundation across various subjects. Developed critical thinking and problem-solving skills.