Mariana Franklin

I've led more than 100 campaigns at Grupo Boticário across 20,000+ points of sale for brands including Eudora, Vult, Bio Oil, Pampers and Australian Gold. I manage campaigns from brief and budget through production, logistics, installation and payment, delivering 3.5x ROI per project and 140% sell-out growth from strategic rollouts.

Previously, at General Mills Brazil, I planned trade marketing activations and Joint Business Plans for Yoki, Kitano and Häagen-Dazs across three states, contributing to a 125% gain in promotional efficiency. At MBRF and Intercroma, I coordinated CRM, marketing campaigns, social content, commercial materials, rebranding and major trade-show execution.

I'm a bilingual marketing professional with an MBA in Marketing from USP and hands-on experience in digital marketing, CRM, retail analytics, supplier management and AI-enabled marketing operations. I enjoy bringing cross-functional teams together, improving ways of working, and turning strategy into high-quality execution under tight deadlines.