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Mariam Cadena

@mariamcadena

I lead social media operations and creator partnerships that grow revenue, engagement, and distinctive brand experiences.

Mexico

Message

What I'm looking for

I'm looking to lead social media, content, and creative operations where I can build creator partnerships, simplify workflows, and create high-performing visual campaigns with meaningful audience impact.

At NEEK, I lead social media operations, content calendars, and creator partnerships across four digital platforms. My cross-functional campaign work contributed to a 20% revenue increase while I built and managed a network of 15–20 creators.

I've translated complex public financial information into accessible visual communications for the Secretariat of Finance, improved inquiry resolution by approximately 70%, and grew engagement by 35% through my travel platform, Adivina Dónde Ando. I bring an honors background in Graphic Design, ongoing Psychology studies, and a practical Design Thinking approach to content, branding, and creative workflows.

Experience

Work history, roles, and key accomplishments

Current

Social Media Operations & Content Lead

Current

NEEK

Jan 2025 - Present (1 year 8 months)

Contributed to initiatives that increased revenue by 20% through cross-functional work combining partnerships, campaign strategy, and performance insights. Built and managed a portfolio of approximately 15-20 content creators, leading scouting, outreach, and ongoing coordination.

Social Media Strategy Content Strategy Creator Management Partnerships Campaign Strategy Performance Insights Content Calendar Publishing Schedules Brand Messaging Aesthetic Execution

Graphic Designer

NEEK

Jan 2023 - Jan 2025 (2 years)

Led the social identity redesign for LinkedIn and YouTube, partnering with performance marketing teams to iterate visual assets based on ad metrics.

Brand Redesign Visual Identity Social Media Design Performance Marketing Advertising Analytics Iteration LinkedIn YouTube

Founder & Head of Social Media Strategy

Adivina Dónde Ando

Jan 2018 - Jan 2024 (6 years)

Designed and scaled a travel content platform for youth, creating end-to-end visual identity, website UI/UX, and tailored onboarding strategies that increased audience interaction by 35%. Served as a travel experience ambassador, connecting users with timely, first-hand information.

Social Media Strategy Content Creation Visual Identity UI UX Onboarding Audience Engagement Travel Content User Feedback Brand Building

Head of Communications Department

Secretariat of Finance (Government of Sonora)

Jan 2021 - Jan 2023 (2 years)

Managed public-facing communications in a formal, high-stakes environment, translating complex financial data into digestible graphics and press materials. Improved the resolution process for inquiries and complaints by approximately 70%.

Public Communications Financial Translation Graphic Design Press Materials Customer Service Process Improvement Coordination Empathy visual communication

Graphic Design & Brand Strategy Intern

Viernes

Jan 2020 - Dec 2020 (11 months)

Conducted consumer behavior analysis and designed brand identity guidelines and social ad campaigns for prominent regional brands.

Consumer Behavior Analysis Brand Identity Brand Guidelines Social Media Campaigns Graphic Design

In-Store Mentor & Operational Specialist

Nike

Jan 2014 - Jan 2018 (4 years)

Identified an opportunity to make the onboarding experience more personal and engaging for new team members and independently developed supporting materials and training resources, reducing staff turnover by 15%. Delivered outstanding customer-facing support in a high-volume retail environment.

Onboarding Training Materials Staff Turnover Reduction Customer Service Retail Operations Rapport Building Problem Solving