Maria IbarraMI
Open to opportunities

Maria Ibarra

@mariaibarra

Experienced tourism governance coordinator dedicated to impactful community growth.

Paraguay
Message

What I'm looking for

I seek a role that fosters collaboration, innovation, and sustainable practices in tourism.

With over thirteen years of experience in the public sector, I have dedicated my career to enhancing tourism governance and promoting sustainable practices in Paraguay. As the Tourism Governance Coordinator and Senior Advisor at the National Secretariat of Tourism, I have worked closely with ministers and high-level authorities to develop policies that drive growth and foster positive experiences for diverse communities.

My educational background includes a Master's degree in Public Affairs and Governance from Columbia University, complemented by specialized training in Government Management and Electoral Campaigns. I have successfully led initiatives that turned the Jesuit Mission of Santísima Trinidad del Paraná into a smart tourist destination, showcasing my commitment to innovation and excellence in tourism management. I am passionate about creating value through strategic planning, stakeholder engagement, and capacity building, ensuring that tourism initiatives align with both local needs and international standards.

Experience

Work history, roles, and key accomplishments

NT

Senior Advisor

National Secretariat of Tourism

Sep 2023 - Apr 2024 (7 months)

Conducted in-depth research and analysis on policy matters, providing evidence-based recommendations to support the minister’s decision-making. Assisted in the development of strategic plans that align with the ministry's goals and government policies, identifying key objectives, potential challenges, and solutions.

NT

Head of Tourism Promotion

National Secretariat of Tourism

Sep 2021 - Sep 2023 (2 years)

Created and implemented marketing campaigns targeting both national and international audiences, utilizing digital media, social networks, advertisements, and promotional materials. Collaborated with media outlets, journalists, and bloggers to ensure positive media coverage and strengthen the destination’s image.

NT

Coordinator of Innovation and Creativity

National Secretariat of Tourism

Jun 2021 - Jul 2023 (2 years 1 month)

Developed and implemented creative strategies to attract tourists, improve visitor experiences, and enhance the destination's appeal in a competitive market. Oversaw tourism-related projects that introduced new experiences, services, or products, ensuring these projects align with industry trends and meet visitor expectations.

NS

Head of International Committees for the 2022 South American Games

National Secretariat of Sports

Sep 2018 - Feb 2019 (5 months)

Acted as the primary point of contact between the organizing committee and international sports committees, federations, and associations participating in the Games. Ensured that international protocols were properly planned, communicated, and implemented to maintain high standards of organization and hospitality for international delegations.

NT

Department of International Event Promotion and Meetings Tourism

National Secretariat of Tourism

Aug 2018 - Sep 2018 (1 month)

Identified and pursued opportunities to host international conferences, conventions, exhibitions, and other large events that enhance the destination’s reputation and economic impact. Developed and executed marketing campaigns targeting international event organizers, professional associations, and corporate clients to promote the destination as a premier meetings location.

NT

Tourism Governance Coordinator

National Secretariat of Tourism

Nov 2015 - Sep 2018 (2 years 10 months)

Designed and implemented tourism policies and strategies that align with national tourism goals, ensuring sustainable and inclusive growth. Collaborated with government agencies, local communities, private sector stakeholders, and NGOs to ensure coordinated efforts in tourism governance and project development.

OP

Programs Coordinator

Operation Smile Paraguay

Jan 2010 - Mar 2011 (1 year 2 months)

Designed and executed programs that align with the foundation’s mission, ensuring they meet the needs of beneficiaries and align with operational goals. Organized and oversaw the work of medical professionals, volunteers, and support staff involved in surgical missions and outreach activities.

Education

Degrees, certifications, and relevant coursework

Camilo José Cela University logoCU

Camilo José Cela University

Specialist in Government Management and Electoral Campaigns, Government Management and Electoral Campaigns

Undertook postgraduate studies specializing in Government Management and Electoral Campaigns. This program equipped me with expertise in strategic planning and execution within political and governmental contexts.

Columbia University logoCU

Columbia University

Specialist in Governance, Political Management, and Public Administration, Governance, Political Management, and Public Administration

Completed a postgraduate specialization in Governance, Political Management, and Public Administration. This program enhanced my understanding of effective public sector leadership and administrative practices.

AU

Americana University

Bachelor’s in International Relations, International Relations

Earned a Bachelor's degree in International Relations, providing a comprehensive foundation in global affairs, diplomacy, and cross-cultural communication. This program prepared me for roles requiring a nuanced understanding of international dynamics.

Columbia University logoCU

Columbia University

Master in Public Affairs and Governance, Public Affairs and Governance

Completed a Master's degree in Public Affairs and Governance, focusing on the intersection of public policy and effective governance. This program provided advanced knowledge and skills essential for leadership roles in public service.

Tech stack

Software and tools used professionally

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