Open to opportunities

Maria Alejandra Meneses Peña

@mariaalejandramenese

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Business Administrator specializing in process documentation, demand analysis, and sales/CRM support.

Colombia

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What I'm looking for

I’m looking for a business administration role where I can standardize processes, analyze demand and commercial data, manage CRM and lead generation, and drive continuous improvement with a detail-focused, collaborative team.

I’m a Bilingual Business Administrator with experience in process documentation, inventory management, logistics, international trade, demand analysis, digital marketing, and commercial support. I focus on standardization, efficiency, and continuous improvement through clear documentation and data-informed decisions.

In my current role, I develop, review, and maintain operational manuals, forms, and standard operating procedures (SOPs), and I design and update process flowcharts to improve visibility and alignment. I conduct interviews with key stakeholders and employees to validate responsibilities and best practices, monitor compliance with established policies, and coordinate project documentation needs across business areas.

Previously, I supported demand-based inventory planning, replenishment decisions, and purchase order creation, and I followed up with suppliers and internal teams to ensure timely execution. I’ve also delivered end-to-end inside sales & pricing and management assistant support, maintaining CRM records, running lead generation and customer profiling activities, preparing commercial reports, and contributing to digital marketing campaigns and events.

Experience

Work history, roles, and key accomplishments

Process Documentation Coordinator

PriceSmart Colombia

Oct 2025 - Jun 2026 (8 months)

Developed and maintained operational manuals, forms, and SOPs, including process flowcharts to standardize and improve efficiency. Monitored compliance and supported implementation of procedures across operational teams using internal systems and tools.

Process documentation Operating Manual SOPs Process Standardization Compliance Monitoring Inventory Management Logistics Coordination Commercial Support CRM Management AS 400 SAP HubSpot Lead Generation Microsoft Office

Order Coordinator

PriceSmart Colombia

Sep 2024 - Oct 2025 (1 year 1 month)

Supported demand-based inventory planning by monitoring sales behavior, inventory movement, and stock levels to determine replenishment needs. Created purchase orders and coordinated timely follow-up with suppliers and internal teams to ensure product availability.

Inventory Planning Sales Behavior Monitoring Replenishment Planning Distribution Planning

Inside Sales & Pricing Assistant

Agunsa Colombia S.A.S.

Jun 2022 - Aug 2024 (2 years 2 months)

Provided end-to-end commercial support, from lead generation and opportunity identification through proposal coordination and service delivery. Analyzed commercial data and market statistics and supported customer engagement and business development events.

Inside Sales Commercial Support Lead Generation Opportunity Identification Proposal Development Event Coordination Commercial Data Analysis International Freight Forwarding Transportation Services

Executive Assistant

Agunsa Colombia S.A.S.

Oct 2021 - Jun 2022 (8 months)

Managed executive calendars, meeting coordination, and prioritized appointments to support day-to-day business commitments. Produced management reports using sales performance and cashflow data and led an automation initiative for the International Division to improve operational efficiency.

Calendar Management Meeting Coordination Sales Performance Management Reporting Process Analysis Operational Efficiency

Marketing Assistant

Cognos Online

Apr 2021 - Aug 2021 (4 months)

Analyzed customer databases to segment client profiles and identify high-potential prospects. Supported digital marketing campaigns and virtual events, and maintained CRM records to ensure accurate opportunity tracking.

Customer Segmentation Lead Generation CRM Data Management Marketing Campaigns Virtual Events Opportunity Tracking Data Validation

Business Promotion Intern

BBVA

Jun 2018 - Jun 2019 (1 year)

Supported the Corporate and Institutional Banking division by analyzing daily financial and commercial performance indicators for monitoring and reporting. Maintained databases for data accuracy and prepared daily executive presentations with key trends and insights.

Performance Monitoring Data Validation Executive Presentation Reporting Opportunity Tracking Analytical Support