Open to opportunities

Margaret Essien

@margaretessien

Message

I am a Marketing and Communication Specialist based in Canada.

Canada

Message

What I'm looking for

I aim to be part of a forward-thinking organization that embraces the latest marketing trends and technologies. An essential aspect for me is working closely with clients, understanding their unique needs, and delivering tailored solutions that exceed their expectations. I value work-life balance and seek a company that encourages a flexible and supportive environment.

Margaret is a mother and a seasoned marketing and communication professional; she seamlessly weaves her passions for nurturing and creativity into a compelling tapestry of brand storytelling.

With over 15 years of experience in Research and integrated marketing, Margaret has honed her expertise in understanding consumer behaviour and market trends. Her keen eye for detail and insatiable curiosity have led her to uncover invaluable insights that have driven successful marketing campaigns for local startups and global corporations.

Margaret's enthusiasm for marketing and warm and nurturing spirit make her an approachable mentor and invaluable team player. She thrives in collaborative environments where ideas flow freely and innovation is encouraged.

Outside the boardroom, Margaret finds her inspiration in the little moments of motherhood, and she understands the art of patience, empathy, and adaptability. Allowing her to relate to audiences personally and create narratives that tug at heartstrings.

Experience

Work history, roles, and key accomplishments

Managing Director

Afribiznis LLC

Sep 2019 - Aug 2023 (3 years 11 months)

I co-managed Afrizinis LLC, a research and strategic marketing consultancy providing research and marketing strategies to clients desirous of entering Africa’s Emerging Market.

Strategic Marketing

General Manager

Immersion Marketing Strategies Limited

Mar 2014 - May 2016 (2 years 2 months)

I managed all Account Directors for various accounts, ensuring that client service was optimal and clients' advertising spend was achieved in line with set targets for ROAS and brand value. Spearheaded engagements with various regulatory and industry operatives to ensure the business ran smoothly and goals were met. I provided coaching and mentoring support for employees at all levels.

Integrated Marketing

Director, Research and Strategic Planning

Immersion Marketing Strategies Limited

Dec 2010 - Mar 2014 (3 years 3 months)

I developed and communicated marketing strategies, objectives and plans based on a deep knowledge of the market and Competitive analysis of industry segments which led to Creating several Annual Brand Plans for many accounts, including multinational companies.

Marketing Strategies