At Datamars, I set group-wide technology direction as CIO and an Executive Management Team member, aligning enterprise applications, digital products, data and AI with operational needs.
I brought the Datamars Livestock Smart Farming ecosystem from concept to launch, connecting animal tags, gateways, cloud software and analytics. Its dairy-cow heat-detection model achieved precision and sensitivity above 95%.
I founded Datamars' in-house software engineering function and developed the Datamars Ordering System, connecting SAP Business One instances with production, logistics and business processes. The platform handles approximately 200,000 orders annually.
I also led Kippy's cloud-native backend migration and cross-platform mobile app development, modernizing subscriptions for more than 50,000 subscribers. I scaled Datamars' technology organization across seven countries and established its Serbia engineering subsidiary.

