Somewhere to grow my career
Somewhere to push the limits of my performance to the max
Marcelo Salvatore
@marcelosalvatore
I'm an Digital Marketing Analyst, specialised in Google GMP Products, based in Argentina.
What I'm looking for
Hello there!
Currently, I am serving as an AdTech Consultant at Delve, a position I have held since August 2022. In my capacity, I have continually showcased my proficiency in Marketing Technology platforms, with a specific focus on optimizing paid media campaigns and meticulously analyzing performance data. This commitment to excellence has not only driven significant improvements in campaign outcomes but has also enabled me to consistently exceed client expectations.
My daily tasks at Delve encompass a range of responsibilities, including providing technical support to clients in various Google GMP platforms such as CM360, DV360, and SA360. I have demonstrated my ability to manage external communications, oversee client accounts, and navigate prepayment processes with precision and efficiency. Moreover, I have been instrumental in conducting market research, trend analysis, and identifying new opportunities to enhance campaign effectiveness.
One of my key strengths is my capacity to function as a collaborative team player. I have consistently been the driving force behind projects aimed at augmenting client value and satisfaction. Furthermore, I have acted as a trusted representative, meticulously managing billing procedures to ensure accuracy and upholding the standards of high-quality service delivery.
My effectiveness in diverse client communications across various industry verticals has not only bolstered client relationships but has also contributed to the successful delivery of campaigns through creative project management. I take pride in my obsession with optimizing processes and continually seeking improvement opportunities, a trait that has significantly benefited my current role.
Additionally, I would like to highlight that my location in Argentina provides a distinct advantage. My service fees are not only cost-effective but also highly competitive, allowing you to optimize your budget effectively. Furthermore, my timezone aligns seamlessly with the demands of the position, ensuring that I can provide timely and efficient support to your team and clients.
Experience
Work history, roles, and key accomplishments
- Proficiency in Marketing Technology platforms, including optimization of paid media campaigns and performance data analysis.
- Technical Support for Clients in Google GMP platforms (CM360, DV360, SA360)
- Expert trainer in GMP Ad Server: Campaign Manager 360
- Skills in managing external communications, client accounts, and prepayment processes.
- Proven track record of surpassing client expecta
- AdOps Manager in Branding campaigns, Social Media and Programmatic for several clients in LATAM.
- Search and Social campaigns Specialist (Performance KPIs)
- Digital Campaign Implementation in DoubleClick Campaign Manager
- Client QA and Taxonomy control at regional level (Argentina, México and Brasil)
- Reports Analysis and Generation in Data Studio, Campaign Manager and Power BI Reports
Ad Operations Team Leader
iProspect
- Leading and coordinating AdOps & Measurement implementation tasks
- Floodlight Tagging and Activity QA
- Measurement tactics management
- Campaign Control QA
- Technical assistance to the Media Teams on Optimal Use of GCM
- Custom Display creatives implementation
- Conversion-Floodlight & Activity Reporting
- Advanced Campaign Implementation Skills in DoubleClick Campaign Manager
Education
Degrees, certifications, and relevant coursework
Marcelo hasn't added their education
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