At Cars.com, I've spent more than 14 years supporting digital advertising operations, revenue forecasting, and reporting accuracy.
As a Yield Analyst, I produce sitewide ad-performance reporting across ad units, orders, and executive summaries. I manage under-delivery and at-risk reports, identify delivery issues, and partner with campaign teams to protect projected revenue.
I've built reporting templates for optimization, forecast reliability, and availability tracking while serving as a subject matter expert in Excel, Yield Analytics, and Google Ad Manager. I also maintain high-accuracy impression forecasts for national OEM advertising partnerships and mentor team members on streamlined reporting workflows.
Earlier at Cars.com, I improved rate card accuracy, analyzed production bottlenecks, and supported Sales Strategy through renewal calculators and automated CRM processes. I'm also building frontend development skills through hands-on coursework in HTML, CSS, JavaScript, React, responsive design, and user interface principles.
